We have been busy working on our platform and updating our technology and have some good news to share. Here are few of the important updates we wanted to share:
If you have any request for new features to be added or improvements in existing modules, please feel free to reach out to us.
Google My Business, which has been rechristened as Google Business Profile, now has a new feature that will allow businesses to mark a product as “Special”. This feature, which has been rolled out by Google recently, appears in the products section and takes the product marked as special right to the top of the products listed in a business’s Google Business Profile Listing.
Here’s a look at what the product section now looks like:
The Google Business Profile products section setting displays the option to “Mark as Special”. It clearly states that “Products marked Special are shown at the top of the page.”
What makes this an exciting development
While not all businesses may see the need for this feature, a section of local SEOs and businesses have been looking for a way to promote certain products at the top of the page. This feature gives them the ability to put the best of their products high up in their Google local search and Maps listings.
A query was raised by the user regarding Search Console reports. The user stated they are having a problem with some of their web pages showing up and then dropping out of Search Console reports. Especially in regards to the Core Web Vitals report, they are seeing a steady decline in the number of pages reported from month to month.
Google’s John Mueller recently addressed this issue in an office hours segment where he said, “it’s a matter of how Search Console reports on web pages. Rather than attempt to include every page in the report, they use a sample of the URLs from your site. The number of pages they use to sample your site can vary from month to month in exactly the way that you’re reporting.”
He further added, “it’s something where having fewer URLs in these reports doesn’t mean that the other URLs are bad or problematic. It’s just we didn’t check them.
So especially for the aggregate reports, which is for the Core Web Vitals to some extent, the AMP report, the Structured Data report, mobile friendliness … for those reports, we only take a look at a sample … and that sample can change over time.”
He explains, “they might look at 200 URLs in one month and then in the next, they’ll look at maybe 100 URLs or something like that. It doesn’t mean that anything bad is happening; it’s just that Google is looking at a smaller sample of pages from your site.”
He advises that instead of stressing out about the changing sample size you should focus on what is actually being reported – specifically the relationship between the bad pages that are reported and the good ones.
If you see that all of the URLs in the report are without errors, then you’re good to go. But if you’re seeing errors, and especially if the proportion of errors is increasing over time, then you’ve probably got some fixing to do.
In any case, the total number of URLs in the report should not be your primary concern. It’s the relationship between the pages and the reported negatives that you should focus on and attempt to fix.
You can watch this video here, where John discusses the issue starting at the 51:33 mark:
Google’s new system for generating titles – “Titlepocalypse”, which was supposed to generate titles for about 20% of the web pages in the search results, was not very well received. Many were of the opinion that the search engine giant rushed to roll out a system that they had not yet thoroughly tested.
Taking into consideration all the user feedback they received, Google revised the update to rewrite and generate HTML titles for just around 13% of the time. Furthermore, they provided an explanation on what triggers the system to rewrite a title tag.
In a document titled, ‘More information on how Google generates titles for web page results‘, Google helps creators understand what exactly they look for in a title hence Titlepocalypse.
They explained that title elements are used most of the time. Google’s new system is said to use the HTML title element as the title shown in the search results for around 87% of the time. Since 2012, Google has had to use text other than title elements when their system determined that the present title failed to describe a page very well. Mostly, the web pages that fell into this category were those with empty title tags, duplicate titles regardless of the content on page and pages with no title elements whatsoever.
The document also listed examples of when the system went beyond the title elements. The new system is designed to address certain situations where going beyond the title element may be more helpful for the web pages. Some of the situations listed are as follows:
Half-empty titles are titles wherein the site name may be present, but it may be missing the summary of the page. This situation generally occurs when templates are used to create titles. These tiles usually look somewhat like this:
| Site Name
The system detects such titles and tries to make adjustments based on the header elements or any other prominent text it can find on the page, such as:
Product Name | Site Name
Obsolete titles occur when the same page is used every year but the title element fails to reflect the latest date. For instance:
2020 admissions criteria – University of Awesome
If the headline on this page reads “2021 admissions criteria”, the system will go ahead and change its title to:
2021 admissions criteria – University of Awesome
If Google detects that a web page’s title is not properly describing the content on the page, it will consider the title to be inaccurate. An example would be a page with dynamic content and a title that reads:
Giant stuffed animals, teddy bears, polar bears – Site Name
Google may then take it upon itself to change the title to something along the lines of:
Stuffed animals – Site Name
A micro-boilerplate title is that one title which is used for a number of pages within a site, such as those used for television shows that may have several seasons but the season numbers are omitted from the titles. An example of such titles would be:
1: My so-called amazing TV show
2: My so-called amazing TV show
3: My so-called amazing TV show
The system may modify these titles to display the season numbers mentioned in the headline text so that it becomes a little easy to identify which page is for which season.
Season 1 – My so-called amazing TV show
Season 2 – My so-called amazing TV show
Season 3 – My so-called amazing TV show
Final Takeaway
We have to give it to Google for acknowledging that the system they have in place for creating titles is not perfect. Moreover, they welcome the creators to provide their feedback.
Also, it may help to review and follow the SEO guide provided by Google on their help page on creating good titles and snippets in search results. After all, Google uses the HTML title elements to determine the ranking 100% of the time!
Remember
Wish to improve the search visibility of your eCommerce site? Google Search Central has released new SEO guidelines for developers. In this article, we will brief you with the steps you must follow and also attach the reference links so that you can make a better plan.
Google states that –
Your content shows up in Google Search & other Google surfaces only when Google can find and parse your eCommerce data and site structure. Your site and products will then be visible to the shoppers.
Google has many surfaces where your content can be displayed. Understanding every surface can help you reach new potential customers. Check out the article from Google to learn more.
Sharing your eCommerce product data with Google can help you get more traffic to your site. Wish to know more? Visit this link – Share your product data with Google.
When you add structured data to your websites, Google’s accuracy to understand your content is highly enhanced. For more details, visit Google Search Central now.
If you are planning to launch a new eCommerce site, Google suggests you follow certain steps so that your site is recognized & crawled by Google.
A well-developed URL structure can help Google to locate your web pages. Are you building your site? Check out the SEO guide from Google to avoid indexing issues.
The navigation structure on your site helps Google to determine the importance of a webpage. To learn how you can assist Google, check out Google Search Central’s Blog now.
To improve page performance, Google suggests displaying a subset of results. Also, ensure that Google crawlers can find your site’s content. Read more about the UX patterns to get started.
We encourage you to check out the links in this article and discuss with your SEO experts to implement the SEO guide and guidelines. If you need help with your ecommerce website, please get in touch with us.
Google’s John Mueller has discussed the impact of WordPress Themes Logo on SEO. According to him, rankings are affected when one changes the theme of a WordPress website. The various details that the website themes can determine are as follows:
John further added that you should try various themes on a test website before finalizing one of them. You can also add some content from your site and note the details while keeping the above points in mind.
John also recommends that you follow some additional steps, such as:
Factors that can affect page speed load times:
You can always take certain steps to ensure that your WordPress themes do not affect your ranking, such as:
On August 17, 2021, many people noticed Google using header tags (H1s & H2s) rather than meta title tags as titles. A number of people posted their questions and complaints related to this change on various forums and social media platforms.
Below are some of the public mentions & the answers from Google and other SEO professionals.
From the above posts, we can confirm that your rankings are definitely not affected by this update (at least for now)!! Its only purpose is to make your titles more readable and precisely describe your document’s content. This new system is preferred by the users, as they can connect with the page content easily.
Many people wanted Google to explain more about this update, so there were many comments related to this topic. Google’s staff answered their queries in this official post.
Points To Remember:
Google recently announced that the link spam update is complete. The update that initially began rolling out on July 26th, 2021, is now done rolling out as of August 24th, 2021. It took over a full month for this update to roll out and two weeks longer than Google had said.
Here’s Google’s announcement about the link spam update that is done rolling out.
Earlier, Google said, “This algorithm update, which will roll out across the next two weeks, is even more effective at identifying and nullifying link spam more broadly, across multiple languages.”
The update is finally fully live.
So how do you know if your site has been impacted by the update? Tough to say as of now! We had a bunch of unconfirmed updates after this announcement was made. Maybe they were related to the link spam update, maybe not.
All we know is that the Google link spam update didn’t have any negative effect on our client rankings.
If you’ve been affected by this update, you can get in touch with our team for professional help.
All You Need To Know About This New Feature!
Why This Feature Is Important
If this feature is approved, many retailers will be able to reach their target customers easily. Also, cross-app tracking and third-party cookies will not be an issue anymore.
Final Takeaway
There are no details available yet as to when other retailers would be able to join in. However, it is clear that this feature will surely be made available globally in the coming future.
For more information, check out this article.
Need an extra pair of eyes to review your online game plan?
Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you.
Please call us at (800) 379-2829 or contact us today and we will get to work right away.
The month of June saw SEOs scrambling to keep up with a number of updates rolled out by Google, namely core, page experience, and spam updates. These updates also had the SEOs scratching their heads, trying to figure out the exact cause of the change in rankings.
While the rolling out of the core update finished on the 12th of June, Google started rolling out the page experience update right on its heels, on the 15th of June. This roll-out is expected to go on right until the end of August. Also, Google went on to roll out a two-part spam update – part one of the update began on the 23rd of June, and part two began on the 28th of June.
What These Updates Signify
The page experience update has a lot to do with HTTPS and metrics such as the speed, responsiveness, and core web vitals. If you wish to see how this update may affect your site, the updated layout is live in all the testing tools and Google Search Console. However, you need to bear in mind that the Search Console data is delayed, as it is based on the CrUX (Chrome UX Report) data aggregated over the past 28 days.
As this roll-out is going to last months, chances are you may not see any drastic shift in a site’s visibility. This should give you the time to work on your site’s metrics so that its performance meets your expectations.
Unlike core and page experience updates, spam updates begin and end on the same day, which means your website rankings may be impacted almost immediately. Hence, if a website saw any changes in rankings on the days when this two-part update rolled out, you know what may have caused it.
That said, none of our websites experienced any major shift in rankings.
Final Takeaway
Although there is a great deal of talk around these updates, it is still too early to know exactly how they will affect site rankings. As for the spam updates, the SEOs do not seem to be too impressed and feel that too many spam sites are still being ranked.
When it comes to core updates, here’s a look at all a site owner should know about Google’s core updates. Also, if you would like some more information on the page experience update that is still rolling out, keep an eye out for the updates posted on the Page Experience Blog and the Core Web Vitals & Page Experience FAQs.
Last month Google Search Central announced via Twitter “a new experience” called Search Console Insights “to help you better understand which content of yours resonates with your audiences.”
“This experience joins data from both Search Console and Google Analytics with a goal of making it easy to understand your content’s performance. Whether you are a web content creator, blogger, or a website owner, and independent of your technical expertise, it can provide you with an overview and helpful insights on how your content is performing.”
This experience will help you answer certain sample questions listed by Google.
At present, you can access Search Console Insights in a couple of ways:
What Actions To Take
Search Console and Google Analytics give a great amount of information, but if you do not have the time to regularly go through everything, it can be a bit too much. Search Console Insights filter this information, giving you a brief overview of the updates related to your site.
When it comes to SEO agencies, Search Console Insights will come in handy to help less savvy site owners see how your work is benefiting their site. This also means that you can use Search Console Insights even if you do not use Google Analytics.
To get complete insights about your content, Google suggests linking your Google Analytics property with your relevant Search Console property.
Queries, if any, can be directed to one of Google’s support channels and also at @WebCreators on Twitter or @GoogleWebCreators on Instagram.
Have a business that serves a specific location? It is important to develop an SEO strategy that can help you target local customers and rank higher in Google search. While all businesses can benefit from search engine optimization, certain industries, like Professional Service Industry (banks, accountants, attorneys, financial planners, and many others), Home Repair & Renovation Service Industry, Medical Industry, Restaurant and Food Service Industry, etc., can benefit more.
Let’s take a look at some important benefits that Local SEO offers for small as well as large businesses.
The above-mentioned benefits give a clear answer to your question ‘why my business needs SEO?’. Let’s now understand how to create a local SEO strategy for any business.
Follow the steps given below:
Are you getting the best return out of your digital marketing?
Need an extra pair of eyes to review your online game plan? Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you. Please call us at (800) 379-2829 or contact us today and we will get to work right away.
A new Google My Business (GMB) performance report feature has been introduced, using which you can easily check how people find your business.
It enables you to even track what device and platform people are using to access your local listing. Under the header, you’ll see how many people viewed your business using a desktop and how many viewed it using mobile. You will also be able to see whether they used Google Search or Google Maps to find you.
As per the updated help document:
“A user can be counted a limited number of times if they visit your Business Profile on multiple devices and platforms such as desktop or mobile and Google Maps or Google Search. Per breakdown device and platform, a user can only be counted once a day. Multiple daily visits aren’t counted.”
Google went on to say that this metric indicates the number of users, which can be lower than the number of views you see on GMB and email notifications.
Google warns that, since the metric focuses on views of the business profile, and not the overall views of the business on Google, it may also be lower than the number of views you see on GMB and email notifications.
What You Can Do
Go through the relevant support documents to find out more details about the performance report feature:
A recent study came up with a report comparing “four distinct markets that have different sites that dominate their categories”.
The four markets are:
The graphic below will explain to you the effect that Google’s upcoming Page Experience update will have on rankings for each of the markets as a whole.
The report suggests that around a quarter of the top finance sites are prepared to receive a boost. While about 13% of the B2B sites would benefit, less than 5% of the Educational sites and almost none of the Retail sites would enjoy a boost in rankings if Google flipped the switch.
It is found that the differences between the industries’ expected results were primarily due to the nature of the typical website features normally found on the sites within each market. Like, the finance sector features sites that are often informational and are competitive in terms of search engine optimization. While on the other hand, education and retail sites are more media and image-orientated – features that are more challenging to optimize for speed, thereby reducing Core Web Vitals performance.
Here are the key findings:
The report concludes that you should focus on:
Do you have an e-commerce site? This article is a must-read for you! The tips listed here are designed to help you get more traffic on your site. Let’s get to the point quickly without wasting much time.
How does Google list your products on its search page?
Importance of providing product data to Google:
Three strategies to get your product data into Google Merchant Center:
2. Periodic Feeds
3. Content API
Get Started!
Whether you are uploading videos related to education, sports, or any other field, it is important that Google finds your videos and displays them to the users. In this article, we will give you some basic details on how Google Indexes Videos and also the best practices to optimize your videos.
How Google identifies a video
Locations where your videos can appear if optimized correctly
Importantly, best practices to follow
Lastly, benefits of allowing Google to fetch your files
Are you getting the best return out of your digital marketing?
Need an extra pair of eyes to review your online game plan? Let our experts take a look at your current state and do a comprehensive digital marketing analysis at no cost to you. Please call us at (800) 379-2829 or contact us today and we will get to work right away.
That’s roughly a year after the company first announced the update and gives us another six months to prepare for it. In short, Google will highlight search results that have a great page experience and could probably become a ranking factor. Google said you may see these icons and labels in the search results soon. The update will take expected user experience into consideration for ranking in search results.
What is Page Experience?
To understand how a user will perceive the experience of a specific web page, Google will evaluate a set of signals. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. It also includes metrics in Google’s Web Vitals to do with a site’s loading speed, interactivity, and visual stability.
How to prepare for the Page Experience update?
For site owners and others, understanding these signals and making the necessary changes should be a priority. Among the steps to take are optimizing for mobile, improving page speeds, CTAs, and alt text for images.
You can start preparing now for user experience to become a ranking factor now. The Core Web Vitals report in Google Search Console is an excellent place to start getting a sense of how your site is performing in these areas. Alternatively, you can also make use of the PageSpeed Insights tool by Google (which is a part of our SEO Audit) to understand how your site stacks up.
How are we helping our clients with the Page Experience update?
To cope up with the update, we are already doing the below things for our clients:
We have also updated our SEO Audit Reports to bring back the Mobile and Desktop Page Speed Insights sections which are a critical part in improving the Page Speed experience for users. In addition, our Audit also shows the Website HTTPS (secure website) status which is a critical ranking factor in relation to this update.
By showing this to your clients, it presents a lucrative opportunity for you to upsell add-on services like “mobile friendly optimization”, “improving page load speed”, “making website secure”, “CTA optimization”, “landing page optimization”, etc. If you’re interested, our team can discuss this further how to best provide these services to your clients at a minimal cost.
A large number of people shop online for almost everything. To get these customers, you need to be ahead of the competition. We have listed some important SEO features to help rank your product page higher.
The important SEO features are:
1) Short URL Structure
The URL structure for your product pages should be short and must have some primary keywords (related to your product) to generate high click-through. Let’s compare the two links that are given below:
http://www.freeridepowersports.com/catalog_product_detail.asp?cat_9781-107864-111049_product_2176989.Garmin_Montana_680T_GPS.htm
https://www.rei.com/garmin-montana-680t-gps
The first URL structure is long and cannot be shared easily. The second URL structure is simple and keyword rich – considered a better URL by Google.
2) Optimized Title Tags
Your title tag affects the search rankings. You must include important product keywords like Brand Name, Part Name, Color, etc. It should be easy to understand and can be a little long. For example, the title tag given below has all the important details related to a specific product, making it easier for the user.
You must also pre-plan your product category (by color, size, or other features) and then add your pages to an e-commerce site.
3) Mobile Friendly Product Pages
With so many reliable smartphone options, most people shop using their mobile devices. Your site must have a mobile-specific design or should be AMP (Accelerated Mobile Pages) compatible. Don’t ignore your potential customers who use mobile devices. Take Google’s Mobile Friendly Test to ensure you are not losing business. You can also go a step ahead and use SEO audit tools to detect issues in your site.
4) Sitelinks Search Box
High-ranking e-commerce sites use the site search feature to help customers find what they are looking for. When does a search box appear? When you enter a brand name along with the word ‘website’ (Amazon Website), when you add a domain along with a brand name (Pinterest.com) or enter a brand name.
Wondering why you need a search box? You need a search box to improve your user experience and display results that are relevant to your customers from your site. To add the search box to your site, read the details provided by Google. Also, to monitor what people are searching for, set up Google Analytics Tracking for your search box.
5) Unique Product Descriptions & Images
Online retailers must avoid using product descriptions and images supplied by the manufacturer. Duplicate content is very easily detected by Google and Bing and will not show up in top search results. Nowadays, many companies offer multiple photos of a single product from different angles and these images can also be zoomed-in for better clarity. Some even add short videos. Image optimization can also get you more traffic and hence, more sales.
6) Simplified Version Of Product Data
Product specifications are very important to customers. If you provide clear, easy-to-read information, your customers will trust you and possibly return to your site again. The added advantage is that Google loves specification tables and includes them in search results as a snippet.
Organize your data properly and keep your tables simple.
7) Question & Answer Section
Having an FAQ or Q&A section on the product pages helps your customers to clear their doubts or confirm the details with previous purchasers. The users can make their purchase decisions faster.
8) Longer Snippets by Google!
A recent update from Google states that there are no strict rules on how long meta descriptions need to be. This helps the users to find the product information they are looking for without clicking on 10 different links. The below-given snippet has 310 characters in its meta description. But it answers the users’ query properly, so Google displays the entire description in the search results.
9) Rich Results
Customers prefer enhanced results or rich results. Rich results include additional details like pictures, reviews, prices, showtimes, etc. To generate rich results like the example given below, use Schema formatted Structured Data Markup of your website content. Microdata & JSON/LD are the two main options. Google prefers JSON-LD! Try out http://schema.org/Product to get started.
10) Reviews That Influence Your Customers
Every customer now checks the reviews before purchasing a product online.
Guidelines given by Google are as follows:
To learn more, read Google’s Review Guidelines.
11) Video Content
Some videos are designed to answer most of the frequently asked questions in a single go. Hence, videos save users’ reading time and help in making online purchase decisions. The only disadvantage is the page load time. Using an image link that opens on a new page with the video can be an easy way to reduce the load time.
12) Single Product Page with Many Options
Products are combined into a single page mostly when they differ in few specifications like size, color, etc. For example, a trouser that is available in various sizes and colors. The selection of a specific size or color generates a unique number or SKU. Such pages are preferred by customers and give better results.
Before creating combined pages, the points that must be considered include the following:
A product page can rank on Google when the details of all the products are simplified in a chart or listed on the page. Check out the table given below to understand clearly. Creating such tables definitely takes a lot of time, but the rewards are also higher.
13) Easy-To-Follow Product Details & Ordering Process
Adding unwanted information or complex functions can drive your customers away. The customers must easily understand the options and receive what they have ordered. Redesign your page and make some internal changes if needed to improve your online sales conversion rates. Also, your ‘Buy now’ or ‘Add to Cart’ buttons must be optimized (location, color, button text, size, and shape) to improve the click rate.
14) Quality Signals
Quality Signals are very important for every e-commerce site.
The basic requirements are:
These certifications will help you rank higher and assure your customers that your company is reliable & valid.
A shopping site must include Payment Policies, Exchange Policy / Information, Return Policy, easy to find Full Contact/Customer Service Information, Secure Server, etc. Check out the Google Quality Raters Handbook (PDF) for more details.
15) Fast Loading Website
A study shows that for every 1-second delay in page responsiveness, conversions can suffer by 7%. Also, Core Web Vitals will be included in page experience signals. So, Fast Loading Pages will be ranked higher.
16) The Marketing Team & Keywords
The marketing team that spends time learning about their products, their target customers, participates in Online Forums, joins various groups, attends shows, etc., can form highly optimized keywords & excellent sales copy. This will help make the business highly profitable.
After going through all these features, make a list of issues that your site might have and start improving it. To stay ahead of your competition, you must focus on enhancing your site.
Aren’t yet seeing messages in your GMB desktop dashboard? Soon you will! Google My Business is rolling out messaging for desktop this month. Within a couple of weeks in March 2021, all businesses will have access to messaging on the web.
Opt-in to enable users to send messages via your GMB account to use the service. You can automate the welcome responses as per your brand and interact with the users messaging you.
This new feature will allow you to track messages and save and download all your conversations. However, you should take note that Google expects you to respond to the messages within 24 hours. By failing to do so, you can lose access to messaging tools. Also, know that your customized automated welcome messages do not count as a response here.
As per Google, this is how it works:
Once you turn on messaging, customers will find a “Message” button on your Business Profile and will be able to message you at any time.
Steps to Take
Aren’t yet seeing messages in your GMB desktop dashboard? Soon you will! Google My Business is rolling out messaging for desktop this month. Within a couple of weeks in March 2021, all businesses will have access to messaging on the web.
Here’s another update by Google! Last month, Google My Business added a new Years in Business feature. So business owners can now tag onto their Business Profile to tell their customers in which year a business opened or will open, at its address.
Have a look at the image below:
Follow the below steps to set your opening date
All you require is the year and month of your opening date. It allows you to enter a date in advance up to one year, but it won’t show on Google until 90 days before the date.
Google says that “On certain places in Google Search, the opening date may be used to let customers know how many years a business has been in operation.”
Actionable Strategy — The new feature is being viewed as a trust factor by several consumers. So if you’ve been around, you should take advantage of your years in business.
Need another pair of hands to make sure you’re up to date with all of Google’s new updates?
Team eBizUniverse is ready to dive into your current state and do a comprehensive
Digital Marketing Analysis at no cost to you!
Give us a call at (800) 379-2829 or contact us so we can get to work right away!
That’s A Winner! Minor League Baseball Team The Schaumburg Boomers selects eBizUniverse as Online Marketing Partner.
The Schaumburg Boomers have announced that eBizUniverse is the Official Online Marketing Partner for the team. As any baseball fan can tell you, the Boomers are a Frontier League professional baseball team based in Illinois. They are the current Frontier League Champions and is the 8th fastest-growing pro baseball franchise in the country.
The Boomers are known for being true professionals that are loyal and friendly to fans making them a preferred family event every season. In 2013 they were Frontier League Champions, becoming the first team in League history to finish the playoffs undefeated. If you follow the team you very well may see your favorite players become MLB team members one day! With Free Parking and fireworks (on weekends), Boomers Stadium is the most exciting place to be to catch a baseball game.
During this partnership, eBizUniverse will be developing Internet Marketing Strategy, Implementing SEO, Landing Pages and Web Content for the Schaumburg Boomers. We are proud to be chosen by this talented athletic team for their digital marketing needs and are looking forward to building their brand and fan base through online marketing.
For more information about the Boomers baseball team you can visit their website at www.boomersbaseball.com or like their Facebook page at https://www.facebook.com/schaumburgboomers
The digital marketing team at eBizUniverse has been in business for 7 years and has a reputation for quality work and strong business relationships in the community.
WIN FREE BOOMERS TICKETS:
To celebrate this partnership, eBizUniverse will be raffling away free tickets for their facebook fans. Be sure to “LIKE” us on facebook to win: https://www.facebook.com/eBizUniverse
FREE BOOMERS TICKETS FOR eBizUniverse CLIENTS:
If you’re an ongoing client of eBizUniverse, you already win FREE TICKETS! Please send us a message to collect your free tickets here: http://ebizuniverse.com/contact-us/. Tickets available while supplies last.
About Schaumburg Boomers:
Beginning play in the Frontier League of Professional Baseball in May 2012, the Schaumburg Boomers are the second club owned by prominent Chicago attorney Patrick A. Salvi and his wife, Lindy Salvi. Named after the Greater Prairie Chicken that once roamed throughout Schaumburg and the surrounding areas in the 19th century, the Boomers are bringing to the people of Schaumburg the fun, affordable, family entertainment. Free Parking, Kids Eat Free Tuesdays and Fireworks on weekends are some of the highlights of Boomers Baseball. For more information on the Boomers, check out their website: www.BoomersBaseball.com
About eBizUniverse – Digital Marketing Solutions
eBizUniverse is a Digital Marketing Company offering digital marketing solutions and services that help businesses increase revenue from their online channels.
For the past 7 years eBizUniverse has helped large media companies as well as small local businesses with Online Marketing/SEO, Social Media, Web and Mobile Website Development putting power into their business with cutting-edge Internet Marketing and Social Media strategies. More info: https://www.ebizuniverse.com
Mobile phones with Internet connectivity are very popular these days. The Internet is no longer just for desktop computers and laptops but also for mobile phones. It is for this reason that mobile responsive websites are also becoming a hot topic in terms of Web Design. There are varying opinions as to whether mobile responsive websites are better than creating a separate mobile site. For the benefit of those who are not familiar with what a mobile responsive website is, it refers to a website that is compatible on various devices, from desktop computers, to tablets and smartphones.
A mobile responsive web design is better than a separate mobile site in many ways. For instance, it is better for Search Engine Optimization. Search engines recommend its use. In fact, search engine giant, Google, recommends a responsive design for websites. A preferred web design is one that serves different types of devices using the same set of URLs and only altering the CSS to render a website on a specific device.
With a responsive design, all content will be found in the same place. You wouldn’t be directed to a separate mobile site when you are using your smart phone. While you can use plug-ins that enable websites to work in mobile sites, the website may still look awkward. The content looks better with a responsive Web Design. It is also easier for viewers to read the content. Users don’t have to pinch or zoom their way through a website the way they do when the site isn’t optimized for a mobile phone. With a responsive design, your website is optimized no matter the size of the screen or device. Since the same style can be used for both the mobile phone and desktop computers, it also makes the website easier to maintain. You don’t have to copy and format content to suit various web properties. This is very useful for websites with a lot of content. Mobile devices also keep upgrading. With a mobile responsive website, you do not have to update your website design every time a new mobile phone comes out in the market.
Whether you opt for a responsive website design or create separate mobile site, it is important for you to develop a website with mobile phone users in mind if you want to stay competitive. According to research, there is an increase in the rate of mobile usage and mobile purchases and this trend is not likely to go down in the future. Therefore, a website that puts mobile phone users in mind will be really effective in driving traffic to your site. While this type of design may still have limitations, it can be a smart solution for website owners who want to widen their businesses’ market reach.
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When you are deciding on a web page layout, one important factor you need to think of is whether you are going to use a fixed width or a flexible width layout. Thinking about this ahead of time will help you come up with the appropriate web design. In the past, when people were still using those CRT screens, it probably wouldn’t have made much difference. But these days, with the varying widths of monitors, it has become harder than ever for web designers to decide on the best way to display websites. Which one is better, fixed or variable width? Each has its own pros and cons. By understanding them, you will also be able to make an informed decision.
Fixed Width
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Flexible Width
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If you are a website owner, you may ask the help of a website designer to determine the best layout for your website. You should also take into consideration the devices used by your readers or visitors to access your website. If a lot of your readers are using their mobile devices such as tablets and smartphones, to visit your website, it may be a good idea for you to use a flexible width layout.
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It is not enough that you create an attractive web design to get people to visit your website. Whatever niche you are in, the competition is always tough on the Internet and it gets tougher every day. You need to improve your website’s rankings in various search engines in order to get an edge over your competitors. This is where SEO or Search Engine Optimization techniques are used. Implementing different Search Engine Optimization strategies will get your website to the top pages of various search engines like Google and Bing. With an effective SEO campaign for your website, you will get better exposure on search engines, which can translate to more people visiting your website when they search for products and services related to your website or business.
Different techniques are used by Search Engine Optimization companies to boost a website’s ranking. One of the basic things you need to set up for a website when optimizing it for search engines is its URL structure. The URL plays a very important role when it comes to Search Engine Optimization. This makes sense as URLs are displayed in the search results, just below the title of the document and snippet. Keep the structure of your URLs simple to make it easier for search engines to find your website. Use words that are relevant to your website and avoid using numbers unless necessary for the structure of the URL. It is easier for users to remember URLs if its structure is simpler with no unnecessary parameters. Compare these two URLs for example: “www.yourwebsitename.com/?p=123” and “www.yourwebsitename.com/title-of-article.html”. The latter is recommended because it will give you a better ranking in search engines for your keywords. Those who want to link to your URLs may also use the URL of the page as anchor text. Therefore, you want to keep it simple as very long and cryptic URLs may only intimidate them.
In Search Engine Optimization, a simple directory structure is also advisable. This way, it won’t be difficult for your web visitors to access your pages. Users will appreciate it if the contents of a website are organized. Too many subdirectories will only leave visitors confused. You need to structure it in a manner in which removing a part of the URL will get the visitor to the main page.
There are a lot of things to be learned for Search Engine Optimization. Take your time in finding out the different techniques and methods you may use to bring your website to the top of the results page of search engines, like Google. By knowing the available techniques you may use, you’ll be able to collaborate well with a an SEO company as you are not left out of the dark with what the company is doing to achieve your online marketing goals.
eBizUniverse is a team of professionals with years of experiences under their belt. Contact us to learn more about our Search Engine Optimization services and what we can do to increase your website’s traffic and ranking.