You can now add description of your business directly within the Google My Business. It’s not a new feature though. Google removed this feature back in 2016 when they dropped the Google+ support. And now made it available again. This feature offers a hassle free way to keep the information about your business updated and ultimately help the searchers.

Here’s how you can add business description:

  1. Login to Google My Business.
  2. Click on the info button on the menu bar.
  3. Click on the add business description
  4. Click on the pencil icon and add info.

The character limit is 750, out of which only 250 characters will be visible in the knowledge panel. So make it crisp and engaging. You can use the copy from your best-performing AdWords ad as inspiration.


A recent study shows that more review stars translate into higher paid search conversation rates. Businesses with an average of 3.31 stars managed to get 10.42 percent conversion rate, whereas, businesses that had 4.5+ stars achieved a remarkable 12.83 percent conversion rate.

The study also revealed that the response rate also affected the paid search performance. Business with highest response rate saw an average conversion rate of 13.86 percent. While the those with the lowest response rate had to settle down for 10.42.

Grade Your Business

Engaging with customers & responding to their reviews is directly related to improved conversion rate as it builds trust among other users.

So reviews not only help you improve the local search rankings, but also paid search ranking, and conversion rates as well. So if you are not focusing n reviews, now is the time to do so.

To help you get more reviews for your business, we highly recommend our review widget. It’s a small piece of code which is placed on your website and helps you get positive reviews on Google, Yelp and Facebook. In addition, it helps to filter out negative reviews too thus ensuring positive experience to website users. Need more details? Please connect with us.


Google has started rolling out the mobile first index. Google has already moved a limited number of sites to mobile first indexing, but this time it’s on a much larger scale. Apart from sending messages on the search console, they are sending emails to the site owners informing them about the shift.

Here’s how the Email looks:

Mobile-first indexing enabled for “your domain name”

To owner of “your domain name”

This means that you may see more traffic in your logs from Googlebot Smartphone. You may also see that snippets in Google Search results are now generated from the mobile version of your content.

Background: Mobile-first indexing means that Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they’re looking for. Google’s crawling, indexing, and ranking systems have historically used the desktop version of your site’s content, which can cause issues for mobile searchers when the desktop version differs from the mobile version. Our analysis indicates that the mobile and desktop versions of your site are comparable.

The real take away with this is that you’ll be able to quickly know if your site has been moved or not. No more checking logs or guess work.


Google has announced new features to the Google My Business API, a brand new GMB agency dashboard & also launched a partner program.

Google My Business API Version 4.1 Features

  • Customer Provided Media: You can now retrieve and view insights for user generated photos and video for locations you own & manage.
  • Admin Management APIs: You can now list, accept, & decline account and location related invitations for your account.
  • Merchant Provided Description: Describe your business in your own voice and share with users the unique story of your business & offerings.
  • Opening Date: Provide the date that your location opened for business.
  • Offer Type Posts: A new type of Post on Google, helping users find deals available at your locations.

Agency Dashboard

The new agency dashboard is designed for those who manage multiple businesses and gives these folks:

  • Single Organization Accounts on Google My Business to manage all locations and no longer limited to 100 locations.
  • User Groups to manage internal teams and control access to locations.
  • Improved search functionality enabling users to efficiently search for locations within an account and across location groups.
  • Easier workflows to send and receive invitations to manage listings.

Partner Program

Trusted partners will be eligible for early access to new Google My Business features, a partner manager, and the potential to be featured on the Google My Business website. You can sign up for notification of this program here.


    • Google brings AI-powered ad suggestions to AdWords campaigns. The new campaigns will get optimization suggestion from Google’s AI.
  • Google is testing phrase free AdWords
  • Automated PPC bidding is not ideal in all the situations. Here’s a comprehensive article that explains in great detail that when you should not use automated bidding.
  • Google has recently launched a new tool “reach planner” that helps you spend your marketing budget wisely.
  • Don’t want Google to run ads automatically? Here’s how you can opt out of AdWords Ad suggestions.
  • Bing has recently launched 4 new features within their Bing shopping campaigns interface.
  • The EU’s General Data Protection Regulation (GDPR) is new privacy regulations that are going into place officially on May 25th, 2018. IN response to this rule, Google is making big changes, especially within Youtube Ads. Find out.
  • Bing Ads has launched New Price extensions. According to bing, this will help advertisers show the right product at the right time.
  • Google has launched TrueView that helps advertisers to promote their products/service more effectively. The bumper ads which are 6 seconds long are the first to be introduced.


Pinterest has redesigned profile pages for user and brands, with a cover image from a collage of users latest pins. Its a good opportunity for brands to can take advantage of this update and display their best products campaigns, and most pinned items right up front on your profile page.

 

Once the new profile design is up, your most recent pins will automatically be featured in the cover image. Here are steps on how to get your best pins at the top of your profile.

Pinterest offers three different options for choosing specific pins that you want to feature in your cover image.

  1. Latest Pins – If you choose this option, it will feature the last 24 pins you’ve saved on any board across your Pinterest profile.
  2. Recent Activity – Choosing this option will display pins that other users have saved from your site and other accounts you have associated with your Pinterest account.
  3. Pick a Board – This option will display all the pins you have on a specific board. Use this option along with Featured Boards and this board should have only that pins, which you wish to be featured as your cover image.

If you choose the option to have a certain board or latest pins featured, Pinterest also creates a tab in the upper right corner to send users directly to that area.

Lately, Pinterest has been striving hard to spruce up its platform and make it more brand-friendly and at the same time helping consumer finding what they are looking for. The new profile design is just another effort of providing a fresher experience on the platform.

April Newsletter Header



Google has slowly started sending out this email to Google+ page owners which has left quite a few business owners worried.

“Hello,

It looks like the Google+ page for [business name] has not been used in a while. To simplify your Google My Business listing, we will be removing this additional page from our system in 30 days.

This change won’t affect your Google My Business listing – you can still be found on Google Search and Maps. You can download a copy of your old content before it’s deleted by visiting this page. Alternatively, you can post or comment on someone else’s post within 30 days to keep your Google+ page active.

Thank you,
Your Google My Business team
Please note, this email address is not monitored.”

First of all, this email from Google is completely legitimate. However, there’s nothing to be worried about.

Let’s get a few things straight:

  • A Google+ page and Google My Business (GMB) listing are separate entities. If your Google+ page is deleted, this will not affect your GMB listing.
  • All reviews you’ve accumulated on your business through Google relate to your GMB listing, not your Google+ page. So if your Google+ page is deleted, your reviews will still be available on GMB.
  • Google has sent out this notice to users of Google+ pages that don’t get used regularly (the page may have been created automatically while creating a Google account once upon a time), so they want to clear up any profiles that have no purpose.
  • Google+ is a social network that gets used very infrequently, and I suspect this is a step in the direction of Google phasing out the platform.
  • Again – don’t freak out: you can easily hang on to your Google+ page if you still use it. All you need to do is post or comment on someone else’s post within 30 days.

Final Thoughts
We’re not surprised that Google has decided to move in this direction. A lot of the functionality that was exclusively available through Google+ is now available through GMB.

  • The ‘social network’ component can now been seen in GMB through the introduction of Google Posts, and perhaps Google Q&A’s (which still have a long way to go).
  • Another component that is currently rolling out to all GMB listings is the ability to add a description, which was available a couple of years ago before Google dropped it’s Google+ support, now they’ve added it again via GMB.

GRADE YOUR WEBSITE

All in all – we’re happy to see Google move in this direction to remove a lot of the clutter.

Here is the screenshot of actual email from Google.


Google is now rolling out “Mobile First Index”. The roll out is limited to sites that follow best practices for mobile first indexing.

Google has already moved a limited number of sites to mobile first indexing, but this time it’s on a much larger scale.

They confirmed that they will be informing webmasters / site owners about the migration via Google Search Console. So if you are a webmaster or site owner, you might receive a message like this:

Google added that the site owners will see significant increase in crawl rate from the smartphone Google bot. Also, they will show the mobile version in search engine results and cached pages once the migration is completed.

What is mobile-first indexing?
Google says it is about how Google crawls your site. Google will only have one index, but how Google crawls and creates the index will be based on a mobile-first experience going forward. Google wrote:

To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking, to better help our — primarily mobile — users find what they’re looking for.

Google has a detailed developer document on mobile-first indexing.
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The brand new Google My Business dashboard is here and people are excited about the new features. Many influential marketers got their hands on the new dashboard about a month ago, and now Google is making it available to other people on…a random basis. Here’s a screenshot of the new Dashboard.

The new Google My Business dashboard boasts many improved features such as:

All users regardless of their size will be using the same interface. It means that you will no longer have to switch between the card and list view.

The new dashboard is easy to navigate, allowing you to view and edit your listings within the same window.

You can now find the posts and insights directly on the side navigation panel.

This one is big. Now adding more listings will not affect the loading speed of the page.

Not sure if you have the latest version of the dashboard? Log in to your account and check if there’s a “Black to Classic GMB” option in the left side navigation menu.

GRADE YOUR WEBSITE

 

 

 

 

 

You can now add description of your business directly within Google My Business. It’s not a new feature though. Google removed this feature back in 2016 when they dropped the Google+ support. And now made it available again. This feature offers a hassle free way to keep the information about your business updated and ultimately help the searchers.

Here’s how you can add business description:

  1. Login to Google My business.
  2. Click on the info button on the menu bar.
  3. Click on the add business description
  4. Click on the pencil icon and add info.

The character limit is 750, so make it crisp and engaging. Learn more about it here.

      • Responsiveness is very important because it holds a strong potential for traffic determination. And that’s the reason why Google removed advertisers ability to create or edit standard text for display network campaign. Here’s how you can use it your advantage.
      • Instagram stories are one of the best ways to catch your prospects attention because unlike ads, you get a full page to showcase your message and creativity. In a research, Facebook found out the best way to use the Insta stories to drive business results. Here’s the link.
      • The new Google keyword planning tool: What’s really new and how to use to its full extent.
      • Message reporting delivers new performance insights for click-to-message ads.
      • Quora Ads now offers List Match Audiences. You can now upload a list of email addresses and create a List Match Audience on Quora.
      • There are many occasions when we see a spike or dip in the performance & then have to dig in the account for an explanation. Soon it will be hassle-free affair since Google has announced many productivity updates for new AdWords interface.
      • Promoting apps on Google play is not an easy task. To counter this problem, Google is releasing new ad formats. Learn more about the upcoming ad formats here.
      • Check out the new ways to fully utilize the combined power of Google & YouTube in AdWords.
      • Is your nonprofit organization involved with the Google Ad Grants Program? If yes then check out this article because the rules have changed.
      • Save time and efforts by using this Free script that automatically puts pivoted AdWords data in a spreadsheet.
      • Pinterest is testing shopping ads format on a much larger scale. Once rolled out, this will automatically turn your product catalog into actionable ads.
      • AdWords Version history lets you see the previous versions of your ads and how they performed. So you can compare all the version and use the one that yields best results.
      • In a bid to make the search engine result page cleaner, Bing has announced that they will soon be removing ride side ads from the SERP.
      • Some networks are better than others for targeting particular audience segments. Here’s how to choose the right platform.
      • Bing ad’s Account level association for ad extensions allows you to add and edit ad extensions at the account level.
      • The ADworld Experience 2018, the largest PPC cases only event in the world has released their detailed agenda. Have a look.

Need our experts to take a look at your Online Marketing? Call us at (800) 379-2829 or contact us.

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social media

The word “Social Media” is commonly used by many different people, but when it comes to explaining social media, it is very difficult to explain it because no one exactly know  what social media is. Here we will tell you what social media actually is.

Social media covers websites and applications that not only give you information, but also allow you to participate in social networking with others around you. Your participation may be vary from something simple, such as commenting or ‘liking’ something someone has written, to more complex websites such as Flixster which recommend movies to you based on ratings by your friends. Basically, social media allows you to communicate to others around you. Some of the most popular social media websites are:

Facebook:

Facebook is one of the most popular social channels in the world, with just over 1.3 billion users around the globe. If you haven’t already heard of it, Facebook is free social media network where you can create your own profile, upload videos and photos, share a ‘status’, and you can also send messages to your friends and family.

Twitter:

Twitter is also a very massive and popular site. Over 500 million users use twitter. Twitter is a very effective social channel as it allows its users to interact very closely. Here user can broadcasts short posts which are known as tweets.

Google+:

Google+ is another effective media tool. It is designed to reproduce the way people interact offline more closely than other social networks, and integrates closely with Google Authorship.

Wikipedia:

Wikipedia was founded back in 2001. Rather than being a website which allows you to connect with peers to share updates on your life, Wikipedia instead aims to provide you with information. It is a free encyclopaedia created by the users of Wikipedia, for users of Wikipedia. Anyone who is registered on the website can create and edit an article.

LinkedIn:

LinkedIn has over 277 million users across the world, and you can connect with all these 277 million users through it. LinkedIn is specially designed for business relations – that’s why it is the best media channel to promote your content. The website aims to allow you to network between people who have similar professional interests, and it can also be used as a tool to reach out to people you may have in mind for a job, or to discuss your product/service.

Ranking In Search Engines:

search engine cycle As you may already know, search engines don’t see all links equally, in the same way search engines also don’t count all social accounts similarly. Search engines use ‘social signals’ to determine how high your website is ranked. Social media websites rise more quickly than other website that’s why search engines use social signals to display social media sites on the top.     Here are some of the main areas search engines considers about Facebook and Twitter accounts when ranking them:

Twitter:

  • How many tweets and retweets a URL has.

  • What is the authority of the person who is tweeting?

Facebook:

  • How many +1’s a URL has.

  • What are the number of Facebook likes and shares URL has?

As mentioned above, search engines often take some social signals into account when ranking a website. If the followers of the Google+ will increase its ranking will also increase and in the same manner the ranking of other social media is also increase on search engines.

Social Media: A Review

Ten years ago, if you would have mentioned the term “social media” to an Internet friend, they would have had no idea what you meant. But in the year 2014, nearly everyone with an Internet connection has heard of sites like Facebook, adding momentum and force to the social media advertising trend.

Social media is big business, and financial figures state that social media is scheduled to generate 11 billion dollars in total revenue by the year 2017! In 2013, social media made a total of 6.1 billion.

So, you can see how social media is poised to become an incredible force in online advertising in the very near years to come, and why you should seriously consider incorporating a social media marketing strategy for your business.

Social media keywords on pieces of paper all cut up on a table.

A Brief History Of The Most Popular Social Media Sites

StumbleUpon – Founded in November 2002 by Garrett Camp and a few other associates, as of April 2012, StumbleUpon now has more than 25 million registered users.

Facebook – Founded in February 2004 by Mark Zuckerberg, Facebook is the undisputed king of social media. As of March 2013, Facebook has a total of 1.11 billion active users, globally.

LinkedIn – Founded in December of 2002, LinkedIn boasts a total of 259 million users across more than 200 countries as of June 2013.

YouTube – Launched by three former Paypal employees in the year 2005, YouTube is now one of the most popular video sharing / social media comment sites ever. YouTube was purchased by Google for 1.65 billion dollars in 2006.

Tumblr – Founded by David Karp in the year 2007, this social media site is home to 205.9 million blogs.

Foursquare – This local search and discovery network site was launched in 2009 by Naveen Selvadurai and Dennis Crowley. As of 2014, it has 45 million registered users.

Twitter – Founded in 2006 by Evan Williams, Jack Dorsey, Noah Glass, and Biz Stone, as of 2014 Twitter now has over 500 million users. 271 million of these are “active” users.

Google+ – Launched in 2011 by Google and open to everyone, as of 2013 there are 540 million active, registered users.

Some Interesting Facts About Social Media You Might Not Know

  • 60% of Google+ users log in at least once a day to check on their accounts.
  • 23% of Facebook users check their accounts multiple times, 5+ times per day.
  • 2 new members join the LinkedIn network every second!
  • A total of 58 million tweets are sent every day!
  • The Google +1 button is used 5 billion times daily!

How The Future Of Social Media Is Shaping The Face Of Modern Business

Individuals connected throughout the world via social media.

Sharing information and what you like is what social media sites are all about. Google allows us to +1 a site, and show the world how much we appreciate a specific page. Facebook allows us to “Like” a page, and thusly increase Internet awareness of a specific page or site.

Additionally, we can leave comments on social media pages that contain helpful insight, allowing social media business owners to improve the quality of the products and services they offer.

Social media pages are also highly capable of going “viral”, which happens because of a chain reaction of events.

First, a social media page will post an original and unique piece of content.

Second, it becomes popular because of the valuable, unique, funny, or otherwise noteworthy characteristic of the content.

Third, the popularity of the unique content is shared with friends and acquaintances until many thousands of people visit and agree that the content is noteworthy enough to share. And it’s at that point, that a social media page has officially gone, “viral”.

With sites like Facebook having over a billion registered users, there’s no stopping social media and how it’s scheduled to play a part in fostering business. Social media sites are wonderful for allowing any Internet user to share pages they find valuable and to spread the word about content they find beneficial.

It’s no secret that social media has grown to become a necessity in any online marketing strategy. Whether a brand wants to drive attention to its company, product or professional services, social media is a well-known, cost-effective way of attracting positive attention (in most cases). On the other hand, without following the specific protocol of social media branding, the careless use of these platforms can damage a business in a matter of days.

Within the past few years, social networks like Facebook, Twitter, and LinkedIn have become widely recognized as powerful tools for communication, both in the B2C and B2B industries. And whether you are aware of it or not, your prospective employers, partners, customers and competitors could be viewing your posts at any moment. With this in mind, it’s important to maintain best practices so that your social media strategy effectively supports your business goals and best showcases your brand’s personality, and on multiple channels.

On these newly crowded channels, it can be difficult for consumers and brands alike to separate the wheat from the chaff. We’ve assembled two examples of brands who have their social media game on lock. Read on to find out how you can cut through the competition and reach your fans like never before:

Old Spice Makes the Comeback of All Comebacks

old spice smell like a man social media campaign

At the end of 2009, Old Spice was an aging brand. Their customers were old; their reputation was old…and they were in danger. Obviously, a reboot was in order. And what a reboot it was!

During the Super Bowl of 2010, Old Spice launched their “The Man Your Man Could Smell Like” campaign, featuring former NFL player Isaiah Mustafa. Mustafa talks to the “ladies of the audience,” trying to convince them to buy Old Spice for their man while staring directly into the camera. It was a hit, racking up 26 million views on YouTube.

If Old Spice had stopped there, it would have just been a great online commercial. But what followed five months later was pure social media genius: Mr. Old Spice, as Mustafa was now called, jumped onto Twitter to answer questions from fans—in real time, via YouTube.

When selecting who to answer, the Old Spice Social Media team had a novel and crucial approach: they selected fans not only on the potential of their questions, but also selected them based on their influence on social media. Thus, when they interacted with a fan, they could be sure that his or her response would get maximum coverage.

The influence-filtering approach, combined with the real-time nature of the campaign, left fans sitting at the edge of their seats. It was a recipe for success that boosted Old Spice to its status as the number-one branded channel on YouTube. Numbers later showed that it drove sales, too: Old Spice reported that sales doubled in the month following the campaign.

The bottom line: by responding to their fans according to influence, Old Spice was able to combine high production values with spontaneity and still count on having an impact.

We All Scream for Fourth Meal!

Of all the fast food restaurants, who knew that Taco Bell would be the one to conquer social media? It’s true! The company’s flippant, irreverent, yet ultimately best-friendy tone turned out to be perfectly suited to social media marketing, particularly for speaking to that ever-elusive generation: the coveted millennials.

Using a sassy mix of English and Spanish, Taco Bell encouraged its fans, followers, and subscribers to “Live Más” and “Think outside the bun.” But that was just the beginning. What really sets Taco Bell apart from their competition is their commitment to two-way, fun, and productive communication.

Screen capture of Facebook post from lady on Taco Bell's page asking for a poster.

One 17-year-old fan posted a request to their Facebook wall: “will you send me a poster of my favorite burrito?” To her surprise, Taco Bell not only agreed, but one-upped her. They sent her a giant poster taller than she was, they liked and commented on her Instagram feed with the acronym “BFFAE,” Best Friends Forever And Ever.

Screen capture of Instagram photo and comments of girl with Taco Bell poster.

The bottom line: Taco Bell treats every interaction with a customer on social media as a chance to create a fan.

Thinking Outside the Box with Social Media

Consumers today crave honesty and authenticity from their brands. The definition of professionality is changing; it’s no longer enough to be polite and respectful. Today, brands are expected to be funny and candid as well. In their own ways, Taco Bell and Old Spice have each managed to mix humor, authenticity, and just the right amount of silliness to achieve a perfectly balance social media presence.