SEO tactics often build a heavy focus on building back links during the optimization of content.

Link buildingEffective link building has the potential to increase your online presence and your reach to the designed audience. The success of a link building campaign is determined not only on the basis of acquisition of high quality back links from authority sites, but it also depends upon how fast the links are indexed.

There really is no benefit to creating back links that are not indexed by search engines like Google. If your link is not indexed it means that Google did not consider it of enough value or high quality, and your link building efforts will have no impact in improving your search engine ranking.

Many webmasters and SEO specialists consider working on having your back links finally indexed to be a daunting process. However, at the base level the process is quite simple and is directed by even simpler rules. If you follow the 6 guidelines given below, you are certain to have an edge in getting your back links indexed.

  1. Quality Matters

In case your forums or social media profile fails to get indexed, don’t blame the search engine since they automatically weed out low quality or irrelevant back links. Instead, reanalyze the links and work on improving your existing content to increase their worth so that the search engine might take notice.

  1. Generate Unique Content

It is critical for your content to be of high standards as well as unique, so that it may stand out from the rest of the competition. Your content should address themes that are new to your niche or haven’t been covered yet. If the content is completely unique, it will stand a better chance at getting indexed. Meanwhile, links associated with low quality content will be most definitely rejected. So, invest your money and efforts in creating content which will be easily accepted by Google. Also, your back links will prove more effective against the competition if your links stem from unique content.

  1. Check if a Webpage is “noindex”

"noindex"Certain websites have the “noindex” tag on their recently created pages, and under these circumstances there is very little that you can do. Pages with noindex meta tag in their HTML code do not appear on Google searches. When the Google bot analyzes such pages it does not register them on the search results, even if they host back links.

To avoid creating links on such webpages, access “Inspect Element” option on Chrome and see if there is noindex tag in the head section of the code.

  1. Your Back Links Are Hosted On Spammy Webpages

Back links are indexed as per their quality; so don’t expect any help from platforms which lack a human verified editorial process. There are certain webpages that allow these links to be approved instantaneously and raise the hopes of beginners who are more quantity-focused. However, such efforts can prove to be a waste of time, since Google marks such pages as spam and will eventually eliminate those links from their searches.

Rushing things will not help, and more than often results in otherwise guaranteed opportunity for indexing being wasted. If your content is of high quality and unique in its area, then Google will definitely index it sooner or later.

  1. Web 2.0 to the Rescue

Using Web 2.0 is a very effective method to secure indexation for your back links. The following is a step-by-step guide to the entire process:

  • Create new Web 2.0 with whatever title you have in mind.
  • Next, create a blog post.
  • Add a maximum of 10 back link URLs. Remember to utilize naked link anchor text.
  • After every 10 links, create a new post. This is to ensure that the effectiveness of the method is not compromised.
  • Write a concise overview comprising a few sentences and publish it.
  • After one or two days, the post will be published and indexed. The post will be crawled by Google bot for the links.
  • Once you have confirmed that the links were indexed, eliminate the links from Web 2.0 to remove traces.
  • For best results, use a Web 2.0 with greater age as it boasts a greater indexation rate.
  1. Incorporate Social Media Signs in Your Play

Facebook back linksSocial media is a powerful platform and can prove to be a valuable asset in securing indexing. Social media platforms such as Instagram, Twitter and Facebook can be great channels to share your content on. Google algorithm also calculates social media signals such as content popularity and shares to validate indexing. So, do not overlook the social media aspect when implementing the rest of the tactics.

Keep Tabs on Your Progress

When leading an SEO campaign, always keep tabs on your moves so that you are aware of every step and its impact. Moreover, a keen insight into the working of campaign can also help you to learn from both your triumphs and mistakes. Use a reliable tool to monitor your indexation rate and analyze the data to determine your strengths and weaknesses. Adapt and evolve according to circumstances; hence implement your strategy accordingly.