Question for you: are you using social media to keep in touch with friends and family, or are you utilizing the platforms for lead generation tactics?

If you’re using it for lead generation tactics, then we have a treat for you. Below is an infographic (courtesy of Wishpond) that’s been created to visually show you the different social media platforms and how they stack up against each other.

Lead Generation

Run a Solid Social Media Marketing Campaign with these Tips

If you’re running a social media marketing campaign, it helps a lot to know how to do it right. With a social media marketing strategy that actually gets results, you’ll be able to pull in high profits, keep your expenditure cost low, and provide your visitors with things they really want to read and see.

In this article, you’ll learn some valuable tips that will improve your social media marketing campaign.

One aspect of online marketing that remains true, whether it be a social media site or otherwise, is the fact that fresh content makes readers come back. Fresh content pulls readers back to your site because they’re hungry for new information, offers, discounts, etc.

By keeping the content fresh, you can stay a step ahead of the competition by providing the information that readers want to see most. Keeping an emphasis on high quality content will also prevent you from being penalized by Google and other search engines.

People have information they really want to read and discover, IT’S YOUR JOB TO PROVIDE THAT!

Base Your Content On The Current Demand And Competition For In-Demand Topics

In addition to keeping content fresh, the next logical step in your social media marketing campaign should be to offer content that readers are searching for. By using keyword tools to find out what keywords people are searching for, you’ll be able to deliver content that’s catered to what people are actually interested in.

In that way, you’ll gain the highest amount of traffic, because search engine users will be “set up” to find your content, based on you doing your part to offer them content based on the topics and keywords they’re actually searching for.

SEO Optimize Your Social Media Pages With Keywords To Get A Better Google Ranking

SEO optimization graphic.

The next step in your social media marketing campaign should be to do some SEO optimization on your social media pages. This will help to increase your Google rank and to help the search engine spider/index your pages more appropriately.

There’s many ways you can optimize your social media pages, such as linking to your social media pages through other sites you own. You can also SEO optimize your image titles, by including relevant keywords in the file name.

Take Advantage Of How Each Social Media Site Is Set Up To Operate

Twitter, Facebook, LinkedIn, Google+, etc, each have their own way of operating online.

For example, inserting keywords in the Twitter heading, which is how search engines spider/index keyword matches for Twitter sites, requires that you insert your desired keywords within the first 30-40 characters.

When using LinkedIn, being able to link back to your page is limited. However, you can use the LinkedIn services page to display up to three banner URL’s, which you can strategically use to benefit your social media campaign.

In Google+, in the About section, there’s no limit to the amount of hyperlinks you can include. This is handy when you have multiple pages of helpful information to link to in order to offer a stronger benefit to your visitors.

Analyze Your SEO Campaign To Better Formulate Your Social Media Marketing Strategy

Google Analytics is a great tool you can use to understand how to better formulate your social media marketing strategy. You can find out what sites and what physical location your visitors are coming from, which can help you to launch demographically based discounts or advertisements.

You can also use Google Analytics to discover what portion of your readership is using a mobile phone to access your site. If the number of mobile readers is high enough, you might want to optimize your social media site to cater to the abilities of the mobile phone to properly display the content.

Finally, you can find out which of your social media pages is bringing in the most traffic, so that you can focus your content delivery to cater to those pages, while you figure out a way to make your less popular social media pages more popular.

Businesses are jumping on the Pinterest bandwagon left and right but before you get caught up in the laid-back style of the site, take a moment to optimize your account for search engines to find! With a few simple tips you can increase your following, your exposure and your referral traffic in no time.

#1. Don’t confuse your audience about who you are.

Your user name can only be 15 characters long and can’t already be in use by another account. If your business name is too long make sure to shorten it to something that is still highly recognizable as your brand. For example, The New York Times was able to snag “NYTIMES” and still remains true to their business name.

#2. Use Your 200 Character “About” Section Wisely.

Here again, space is limited so you will have to strike a delicate balance between conversational description and keyword usage. Being concise will pay off here and luckily there is a separate line for your URL so that it doesn’t account against your character limit.

#3. Don’t forget to add your link to every pin.


Not long ago, Pinterest and other social media accounts switched to “nofollow” links so posting your link all over doesn’t necessarily give you any Google-juice but it does link your content back to your brand and make it easier for customers to find you.

#4. Create rich pin descriptions.

Here is the creative space you’ve been waiting for! Finally, 500 characters of prime Real Estate to make a case for your company. Include good short and long-tailed keywords and make sure to include that URL. A study done by a Hubspot researcher showed that pins with 200+ characters in their description were more likely to get re-pinned.

#5. Use hashtags to make your content more searchable.

Hashtag against a solid white background.

Hashtags are pretty much taking over every social media platform and Pinterest is no exception. Here you can leverage your key words to make your content on Pinterest more searchable.

It can seem kind of tedious right out of the gate with a brand spanking new Instagram account. You post all these fantastic selfies but no one is liking them, what gives?! Have no fear, if you’re in this situation, this blog will really help you.

Content is king

Screenshot of Instagram app displaying a photo from user daniel_kruzel.

Just because you’re posting A LOT of content doesn’t mean you should be getting likes. Even though the latest selfie at the beach may be glamorous to you, does it really look great to others? Look at the composition of the shot, is it flowing or is your face the ONLY thing in the frame? A good reference when composing shots (yes, even for Instagram) is to follow the rule of thirds.

The other thing to consider in relations to content is make sure that the lighting is good. Yes, you have lots of filters and third-party apps you can use to correct the image but without a strong starting point, you won’t be able to succeed.

Short and eloquent description

Screenshot of Instagram app users photo.

Lets start by saying that every person has their own unique style of content writing. Some like short and direct while others like to tell stories. For the case of Instagram it is important to remember the saying “a picture says a thousand words.”

SEE MORE: Why blogging is still important in a world of micro-blogging.

With that being said don’t have the description describe the image. Individuals are looking for the users unique perspective on what this image invoked within them, pushing them to create a caption that holds the emotion behind what they saw before the lens.

Hashtags – Yay or Nay

There is a lot of debate about hashtags currently among social media marketers. To many and you’re pushing limits, to few and you’re breaking a rule. The typical agreed upon number of hashtags for a  post now is between 2-3. With Instagram however, you can push that a bit. Don’t hashtag so much that your content disappears but between 5-10 hashtags are appropriate. If you can use less though, do so!

SEE MORE: Three things to KNOW about hashtags

When choosing hashtags pick ones that will add value to your content. For example, a photo of a cup of coffee from a local coffee shop in Santa Monica, CA, make sure to utilize #local or #santamonica. People search for hashtags all the time, which is how they will discover your posts and you.

Screenshot of Instagram photo.

When it comes down to it, all these things will help you gain followers! However the other important factor here is to go out and discover others photos on Instagram. Yes, finding your friends and liking them is great, but search for hashtags of niche interests you may have and start liking photos from there you like and following repeat IG’ers that you like.

It is not a quick thing to grow your following organically but following these tips will certainly help get you going in the right direction.

Looking to grow your online presence with Instagram and other social networks but not sure where to start? Contact us today for a free consultation.

Have a question for the author or want to add your own tips, do so below in the comments.