LinkedInA 2015 Social Media Examiner study found that 88% of marketers use LinkedIn, and 80% of marketers plan to increase their usage of this platform in 2015 and beyond. As a professional network, LinkedIn is responsible for adding visibility for a business to potential employees, customers, and business partners. It’s no wonder that LinkedIn has taken notice and decided to launch the new LinkedIn App!

What’s New About the LinkedIn App?

According to LinkedIn’s official blog, the new app is built from scratch while keeping “everything you love and more to develop a mobile experience that is more intuitive, smarter and dramatically simplifies your LinkedIn experience.”

LinkedIn company pageIn a nutshell, the new app offers several new features:

  • An improved home feed which displays relevant content based on your skills, job title, function, and interests to keep you on top of what’s new in your industry.
  • A streamlined way to manage your professional brand. This dashboard lets you see who has viewed your profile and the people in your network, while letting you share interesting posts.
  • An network feed which displays content that your peers and the businesses you follow post.
  • Streamlined messaging and search functions.

The new app was clearly designed to streamline communicating with fellow professionals and accessing new content that can be helpful to your professional growth.

How Does Using This App Help My Business?

Since LinkedIn is about business and employee visibility, it is the perfect social media platform to share higher-level content that tells the professional story about your brand. Leverage the new app to share content that positions your business as a thought leader in the industry. With nearly two-thirds of American adults on smartphones, and 74% of them on social networking sites, the new LinkedIn App is the perfect way to set your brand’s stage to a world that’s already watching.

How Does This Change My Small Business’s Social Strategy?

Do you need more direction to leverage the new LinkedIn App successfully? Contact a social media expert at eBizUniverse to learn more about our LinkedIn marketing strategies.