Woman using her tabletFor months, webmasters around the world have been dreading the day when Google would officially launch a new algorithm that would penalize non-mobile friendly websites. Well folks, that day is nearing a bit closer.

On April 21st, Google will officially expand its use of using mobile-friendliness as a ranking signal. It will not matter if your website is based in the United States, Italy, or Russia – your website will be affected.

There are a few things to note before you panic. Here are three things worth noting:
• Googlebot must be allowed to crawl CSS and JavaScript before passing the mobile friendly test
• Scrambling to update your entire site is not necessary – mobile friendliness is determined at page level not site level
• Tablets will not be affected
What should I choose – Responsive Or a Mobile Website?

Various electronic monitorsWondering what is the difference between a Responsive website and a Mobile Friendly website?

Let’s start with their similarities. Both will optimize your site for better readability on smaller screens, offer simpler navigation, and load much quicker. Your website will also show as mobile friendly in search results when your potential customers search for you (see Fig A below).

Google mobile result

That however, is where similarities end. A mobile site is just a copy of your website and it resides on the server. When the server detects a mobile device it furnishes the mobile version instead of the desktop version. A responsive website is not a copy. It is your actual website that automatically adjusts the webpage to the screen size and orientation. This saves you the hassle of having to manage two different website versions. A separate mobile website could be a management nightmare especially if you have a lot of pages.

With a mobile site, you must set up a different URL (i.e. xyz.com/mobile or m.xyz.com) whereas a responsive design lets you keep everything the same and only needs some changes in your code.

Link equity will not count towards a mobile design but it will with a responsive design. This is because a responsive design embeds new code on the backend and again because the mobile site requires a new domain.

If a new phone emerges on the market, you may need to re-code the mobile design. A responsive design will automatically adjust to screen settings.

Consequences of Mobile Unfriendly Websites

On April 21st, if your websites are not mobile friendly, this may severely affect your Google rankings. A lower ranking (or no ranking) can hurt your lead generation prospects and dramatically impact your lead pipeline. In some cases, the losses from ranking decrease can be in thousands of dollars and lead to being put out of business.

So, what next?

Ideally you would want your website to be a responsive website rather than having a separate mobile version of your site. But if you have a mobile version, you should be safe but it is advisable to get it converted to a responsive design due to reasons mentioned above. If your website isn’t responsive, take action today by following the steps below:

1) Test and see if your website is mobile ready. Click the button below to see if your site is mobile friendly.


2) If your website failed the test or if it is not mobile friendly, contact your webmaster immediately and ask him/her to start converting your website into a responsive format.

If you need help converting your site, call us at 847-220-9541 or simply click the FREE WEBSITE ANALYSIS button below. We’ll be happy to give you a Free Analysis and recommend the right approach.

No Redesign Necessary! We can simply work with your existing site and convert that into a mobile friendly site without having to do a complete redesign.


 Below are some websites that our web team converted into a mobile friendly design.

Tomlinson Law Mobile site Before                        Tomlinson Law Mobile site After



eBizUniverse mobile websiteThe mobile web has grown faster than a speeding bullet with 90% of American adults owning cell phones and 75% of those cell phones being Smart Phones. This has led to a huge boom in mobile searching and changed the way business owners market themselves forever. Smart Phones enable users to search the web from wherever they happen to be and makes information easier than ever to access.

Businesses Can No Longer Ignore the Mobile Web
Many business owners think that if they have a website then Smart Phone users can use their phones to search for them just as easily as they can on the desktop, but that just isn’t so. For one, websites look and act differently on a mobile device. Large image files and tiny links and buttons do not translate well. If your website isn’t optimized for the mobile web it will load slowly (or not at all) and be difficult to navigate, sending your customers straight to the competition.

It is thought that as many as 60+% of Smart Phone users are searching for local information and use their mobile devices while shopping. These searches are by serious customers who often click on links or actually make phone calls with a touch of a button when on your mobile website. That is traffic and conversion you simply can’t afford to leave on the table any longer.

Making the Mobile Web Work For Your Business
We’ve already talked about making sure your website is mobile responsive so now let’s pay attention to your outbound e-mail marketing. A recent report showed that close to half of all e-mails are now being opened on mobile devices but surprisingly, a whopping 89% of marketers are not optimizing their e-mail messages for mobile use. Talk about missing a huge opportunity! It isn’t hard to optimize your e-mail for mobile devices, concentrate on smaller image sizes, less but more central images and larger call to action buttons that are easy to hit with a thumb or finger on a small screen.

Another way to stay smart on mobile marketing is to focus on the new long-tail keywords people use when searching on the mobile web. People tent to search in long phrases, almost complete sentences sometimes due to the talk to text function of many devices. Make sure your keywords and content are conversation-friendly to attract more consumers.