SEO requires hard work, persistence, and vigilance – that’s why many SEO specialists have started to look into automation tools and processes that can help them streamline their SEO efforts.
In simple terms, SEO automation uses tools, software, and other programs to manage and monitor SEO processes without human input, therefore cutting down the time spent researching, analyzing large sets of data, and implementing the changes.
The key to implementing automation in your SEO plan is to see where automation is necessary and where it isn’t, which we will discuss today. Let’s look at the ten ways automation can streamline SEO processes to ensure the success of your website ranking.
The goal for search engines is to display accurate and relevant results to users, and the backbone of this process relies on keywords. Your website depends on powerful keyword research so that it turns up in search results, which is why it’s a process that SEO specialists focus on heavily. However, keyword position/ranking, curation, and research are time-consuming and can be streamlined with the help of SEO tools and their keyword automation features.
For example – SEMrush has a keyword research tool that observes keyword position changes, best long-tail keywords for your site, and even what keywords your competitors use – this information plus a whole lot more can be accessed at your fingertips using this SEO platform.
The whole point of SEO is website ranking – ranking on the first-page results and staying there is a constant fight to remain relevant and outmaneuver the competition. Therefore, tracking your website is essential to your SEO efforts. If your website has multiple pages, then tracking the rank of each of these takes time and effort that is better spent on making SEO decisions instead of monitoring processes.
Automation tools such as SE Ranking, SEMrush, Accuranker, etc. are great at providing accurate ranking details. They also have other SEO features that make your life easier when streamlining or creating your SEO plans.
Another SEO element that is integral to your website’s ranking is backlinks. These links help build your site’s authority and gives it a boost in rankings. Your backlink profile needs attention to ensure that you’re getting high-quality links to your pages and not just spurious sites that are irrelevant to your brand/content. It can take a significant amount of time to monitor them and to see who is linking back to your pages, but with the help of SEO automation, this process becomes easy, and you can expedite changes to your link-building strategies to bolster your website’s rank. Ahrefs, is a great automation tool that SEO specialists use because it crawls 6 billion web pages daily and has indexed 3 trillion URLs – a perfect choice when you want backlink analysis.
Auditing your site to make it work better will boost its performance and ensure that search engines crawl it to rank and increase visibility. When a website’s elements – from technical aspects to the content – work at optimum, it sends a message to search engines that it’s a high-quality and trusted website, resulting in a better ranking. However, managing these audits can be exhausting, and if you don’t know where to begin, it can be time-consuming.
Automation tools like Screaming Frog SEO, a web crawling tool, checks for important performance issues such as broken links, redirects, page title analysis, etc. – this makes it easier for you to target problem areas and optimize your website.
When it comes to website ranking, you have to out-perform your competitor’s SEO efforts to stay ahead of the crowd – this means knowing what keywords, backlinks, marketing campaigns, advertising strategies they use to help their website’s ranking.
While SEO agencies can conduct this research and offer their expertise and findings, automation tools can easily provide you with the same in real-time so that you can put into place the SEO strategies that can increase your ranking.
SpyFu, Ubersuggest, and SEMrush are some SEO tools that have targeted features to help with competitor analysis and monitoring.
Whether you’ve launched a new website or have a finely tuned old one – tracking the changes and performance of your website is integral to SEO. Automation tools can help you do this without manually monitoring the ins and outs of your site.
Page loading times, site uptime, broken links, page traffic, etc., can all be monitored using automation programs/tools. These tools display all these reports in one place, based on current trends so that you can make better decisions or changes to your SEO efforts. According to firstsiteguide.com, SEMrush and Ahrefs are the top SEO tools that offer a plethora of automation processes to help your SEO strategy.
Mentions are a great way to build your backlink profile, and the faster they can be discovered, the better. However, finding mentions and links is tedious and requires consistent attention because it’s important to act upon mentions as soon as they appear. Instead of spending hours combing through mentions and links, get this process automated.
Many SEO platforms have this feature, however, SEMrush’s brand monitoring tool finds these mentions fast and delivers them to your inbox directly, so you don’t have to search for them yourself. These SEMrush reports also display which mentions are unlinked, so you can follow up and get them turned into beneficial backlinks.
If you’re working for an SEO agency or your job profile demands monthly presentations on SEO reports, then automating your results can save you a lot of time and effort. Sure, you can make all these reports manually, but using SEO platforms to generate these reports can be done in a shorter amount of time using the latest findings and information.
SEO reports are a great way to justify your investments and identify areas that are working and those that need improvement. Monthly reports can help you track results, goals, and KPIs so that you can change your SEO and marketing strategies based upon them.
Here are some all-in-one SEO tools that can generate multiple reports:
Log file analysis can be daunting, but it’s important to perform because it’s a technical SEO task that shows you how Googlebot and other crawlers interact with your site. Any issues with crawling due to technical issues will show up in these reports. So, analyzing them regularly is a good idea and ensures that the content and pages on your website are getting crawled, so it shows up in search results.
Manually going through these files can be very tedious; automating this process is a quick, easy and preferred way to do this, as it eliminates human error. Solarwinds Log Analyser, GrayLog, Stakify and Logentries are good tools to help you with this technical SEO process.
Creating a website takes a team of people such as developers, coders, content writers, SEO experts, marketing teams, etc. All of whom have a hand in the website’s creation, this could spell trouble – with so many people who have access to it, any fatal changes could damage your website rankings.
So, how do you go about monitoring page changes without micro-managing your website team or combing through massive amounts of data? Through SEO tools, of course. The ‘content guard’ feature by SEOClarity automatically flags specific site changes and sends you an alert to keep you informed. That way, if there are any drastic drops in rankings or SEO issues, you can look back at the page changes to find the possible culprit.
Automation of SEO processes makes life easier because it takes time-consuming activities like data collection and aggregation and presents it in a matter of minutes so that SEO experts can spend valuable time analyzing the reports than doing the grunt work.
SEO platforms use automation to present insights and analysis based on keywords, traffic, demographics, backlinks, etc – with all these insights available at the drop of a hat; it’s easy to get a picture of how well your SEO strategies are working.
Making sure your website ranks high and that’s it’s performing to its best takes effort and dedication. Automation tools help you streamline various SEO processes so that your time and expertise are better utilized. You can concentrate on the big-picture stuff and important tasks such as making your website shine and our-performing your competition when it comes to ranking.
That’s all the information we have for you today on automating SEO processes; we’ll be keeping track of any new updates on this subject, so make sure to check back for fresh content!