Three Tips to Organically Grow your Instagram Following

It can seem kind of tedious right out of the gate with a brand spanking new Instagram account. You post all these fantastic selfies but no one is liking them, what gives?! Have no fear, if you’re in this situation, this blog will really help you.

Content is king

Screenshot of Instagram app displaying a photo from user daniel_kruzel.

Just because you’re posting A LOT of content doesn’t mean you should be getting likes. Even though the latest selfie at the beach may be glamorous to you, does it really look great to others? Look at the composition of the shot, is it flowing or is your face the ONLY thing in the frame? A good reference when composing shots (yes, even for Instagram) is to follow the rule of thirds.

The other thing to consider in relations to content is make sure that the lighting is good. Yes, you have lots of filters and third-party apps you can use to correct the image but without a strong starting point, you won’t be able to succeed.

Short and eloquent description

Screenshot of Instagram app users photo.

Lets start by saying that every person has their own unique style of content writing. Some like short and direct while others like to tell stories. For the case of Instagram it is important to remember the saying “a picture says a thousand words.”

SEE MORE: Why blogging is still important in a world of micro-blogging.

With that being said don’t have the description describe the image. Individuals are looking for the users unique perspective on what this image invoked within them, pushing them to create a caption that holds the emotion behind what they saw before the lens.

Hashtags – Yay or Nay

There is a lot of debate about hashtags currently among social media marketers. To many and you’re pushing limits, to few and you’re breaking a rule. The typical agreed upon number of hashtags for a  post now is between 2-3. With Instagram however, you can push that a bit. Don’t hashtag so much that your content disappears but between 5-10 hashtags are appropriate. If you can use less though, do so!

SEE MORE: Three things to KNOW about hashtags

When choosing hashtags pick ones that will add value to your content. For example, a photo of a cup of coffee from a local coffee shop in Santa Monica, CA, make sure to utilize #local or #santamonica. People search for hashtags all the time, which is how they will discover your posts and you.

Screenshot of Instagram photo.

When it comes down to it, all these things will help you gain followers! However the other important factor here is to go out and discover others photos on Instagram. Yes, finding your friends and liking them is great, but search for hashtags of niche interests you may have and start liking photos from there you like and following repeat IG’ers that you like.

It is not a quick thing to grow your following organically but following these tips will certainly help get you going in the right direction.

Looking to grow your online presence with Instagram and other social networks but not sure where to start? Contact us today for a free consultation.

Have a question for the author or want to add your own tips, do so below in the comments. 

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