Changing and evolving with the continually “shifting” face of SEO is something we all have to do as SEO specialists. Google and other search engines are always improving their search results to bring us a higher level of quality.
Nowadays, Google and other search engines are putting an extremely high emphasis on the quality of the content, how it can benefit people, and doing away with nonsensical spam and other jargon from the search results.
But that’s not all that’s changing. If you really want to be part of the SEO business, “staying on top” of how the SEO industry changes is absolutely critical to the overall success of your SEO campaigns.
There’s tons of tools available to help us analyze and formulate our SEO campaigns.
Just as Google is on a mission to stomp out spam, they’re also making headway in providing statistics and analysis tools we can use to revolutionize the way we perform online business!
It’s truly an exciting time to be part of the Internet, and everyone with an Internet connection gets to witness what the Internet and a computer’s mathematical capabilities are truly capable of.
Below are some exciting statistical tools that have already been released. And of course, there will be more tools like this released in the near future, bigger and better than the ones we currently have!
Google Knowledge Graph – This tool is taking SEO to the next level. Instead of continuing on the current path of keyword based search matches, Knowledge Graph is helping us to move past that, and now into semantic based, or to put it simpler, “relating to in logic”, based searches.
Knowledge Graph is using entity mapping, commonly called Entity Recognition and Disambiguation (ERD). This technology advancement allows Google to understand how certain topics and keywords are “intertwined”, and how they relate to each other.
Thus, Google now displays these “linked” subject results, based on how they’re connected in the big scheme of things, so that we can have better search results listings based upon what’s actually happening and how things are related to each other.
Google Analytics – This is a great tool we can all use to see how our websites are performing. The information you get from Google Analytics allows you to see many things about your website. You can gather this data to then analyze your current SEO efforts and what you can do to improve them.
Google Correlate – This Google tool allows you to see how search trends have changed over time. Google creates an informative graph that displays how many people have searched for an inputted search term over the course of time.
There’s also many other Google Tools you can use to get a better idea of how to formulate a better SEO plan. Knowing how to use the information and graphs that the various Google tools display is key to proper SEO campaign development.