Social media today is a large ever growing collection of people, groups and businesses that have all joined together to talk, share and enlarge their own social circles. For businesses this environment is the perfect place to engage and grow their own customer base with targeted customers that best suit the needs and goals of the business. Like with any business, there is a right sort of customer base and a wrong one. There are those customers that may not be interested in the products or services, those who lack the financial means to purchase them, those who do not meet the requirements of certain services/products and so forth… it is the way of business to target the right customer base that will ensure a profitable and successful marketing/advertising strategy. With social networking sites like Facebook, Twitter, YouTube and Instagram are no different.
Growing a customer base can be difficult as a business navigates the perilous and murky waters of the business world. Whether the business has a small, distinctive customer base or a large, varying customer base, finding customers who are willing to buy a business’ products/services and talk about it can be a trial in and of itself. However, as social media becomes more and more of an everyday activity for the world’s population, businesses can adapt to this newest form of marketing/advertising and truly begin to grow their customer base through conversations, viral videos, social networking sharing and so forth. With certain social platforms such as LinkedIn that potential customer base can be refined to find the potential customers-in-the-rough that could rocket a businesses success exponentially.
In the article “Nearly 90% of Affluent Consumers Use Social Media [Study]” the author talks about the ways in which social networking sites like LinkedIn offer a startling gateway for businesses into the lives of the affluent. Whether a business uses Facebook, Twitter, Google+ or StumbleUpon, social media sites are a resource for the right customer base that shouldn’t be ignored.