Videos come in many shapes and sizes, from a simple iPhone videos all the way up to major Hollywood films. For most videos, there are too many moving parts to leave your process to chance.

What is the Commercial Production Process?
TV commercial production is more than simply pressing the record button on your video camera.

The process of creating a commercial from concept to completion consists of three phases:
Pre-Production, Production and Post-Production

Phase One (Pre-Production) is where all the planning and coordination happens
Phase Two (Production) is when all the elements are captured to be in your final commercials
Phase Three (Post-Production) is where all the elements get edited together and combined to create the final commercials

Explaining the Commercial Production Process
While the commercial production process will vary based on the style, content, timeline, effort and budget, there are some basic building blocks that are common among successful tv commercial producers.



  • Video Strategy/Goals
  • Budget/Scope
  • Story Selection
  • Project Timeline
  • Script Creation
  • Talen/Characters
  • Production Team/Equipment Needs
  • Location Scout


  • Setting Up The Sound/Lighting/Video Equipment
  • Conducting Interviews
  • Recording Voiceovers
  • Capturing B-roll


  • Logging The Interviews
  • Producing The Final Story
  • Music Selection
  • Supporting Graphics
  • Video Editing
  • Reviews/Approvals
  • Final Delivery


Expertise’s Include (But Are Not Limited To):

Audiovisual Development
Collaborating Content
Equalizing Sound Levels
Open Captioning
SVG Animations
Visual Elements

Extensive Graphic Design
Placing Music
Providing Audio Description
Video Editing
Voice Overs

Final Mastering
Motion Graphics
Placing Proper Transitions
Short Videos
Video Production
Web Development


eBizUniverse’s 5 main TV commercial team members are Neil, Shannon, Ralph, Katie and Matt. Each of these team members plays an essential role in our tv commercial campaigns. A combination of their skills unfolds into successful commercial campaigns time and time again.


Lead Videographer & Editor


Lead Animator & Editor


Senior Videographer


Marketing Coordinator


Project Manager

Our TV commercial team’s expertise’s are in audiovisual development, images, videos, GIFs, SVG animations, motion graphics, video editing, video production, web ready images, short videos, scripting, storyboarding, writing creative briefs, production/producing, shooting, post-production and web development.

Our team has extensive experience in producing commercials that convey a story powerful with emotion while targeting the desired audience and leaving lasting impressions which achieve campaign goals. We have success with shooting videos for eBizUniverse clients both on and off site.

We execute success with commercials through promoting brands, local businesses, local organizations, public access, pharmaceutical consultants and government agencies including the Department of Defense.

We understand the power of strongly produced, exclusive, attention-grabbing, thought provoking commercials. Our team takes pride in developing the highest quality, custom commercials for our clients to utilize for both television and internet.

The commercial production will consist of preproduction meetings to outline specific goals and quantities of commercials, storyboarding of concepts for review (if deemed necessary), scheduling production of commercials that may include off-site shooting to get testimonials and b-roll (per your decision), as well as local shooting in on-site and in the region (optional).

Our team will provide all video/audio/lighting equipment and editing to include reasonable rounds of changes as needed. We will also provide assistance uploading commercial videos to websites and online platforms.

eBizUniverse will provide all b-roll and raw footage at the conclusion of production, along with all final versions of videos – all of which shall be the property of your team at the duration of the campaign. The eBizUniverse video production team will be both flexible and available in the plan and implementation.

Team eBizUniverse is fully capable of delivering the following tasks on time, within budget and according to plan. We look forward to fulfilling this purpose driven work. We have perfected our tv commercial production process over the past 14 years and we look forward to implementing this in executing your successful campaign.

eBizUniverse has a proven track record of success when it comes to balancing our team and time to ensure campaign success for each and every one of our clients.


eBizUniverse is an award-winning Digital Marketing agency and one of our strengths we are known for is story telling. We use the power of tv commercials to tell marvelous stories. From brilliant script writers to content creators to state of the art cinematography using the latest and greatest equipment, our team comes up with compelling stories for brands, organizations and agencies.    

Our team has been the key factor in several successful tv commercial projects. Due to our widespread involvement with similar projects, we are confident eBizUniverse is the best partner to ensure your project exceeds your expectations.


Ron D.

Sales Manager at ImageOneUSA

"We’ve been working with Thomas and eBiz for over 7 years, they’ve helped us with our online marketing and getting more leads. Before we were working with them, we weren’t getting any leads in, now I couldn’t even tell you how many we’ve received, let’s just say it’s over 100%. I wouldn’t even consider working with another company, eBiz has been one of the smartest business decisions we’ve ever made and profitable."

Sameer N.


"Awesome SEO and marketing services. I worked with EBIZ in the past, but switched to another company for a trial run. Big Mistake! Sure enough came back to EBIZ and couldn't have made a better decision. Thank you EBIZ team for understanding and supporting me along the way. Awesome support from Matt K and Andrew btw. Matt always follows up and has implemented various ideas to help our offices get busier. Excited for the future. Thanks EBIZ!"

Michael T.

Shareholder at TomlinsonShapiroPC

"I highly recommend Thomas and eBiz. I have been working with Thomas for 2-3 years now. Within the first few months of working with eBiz, my law firm began appearing on the first page of Google in all of the practice areas most important to me. And eBiz has a found a way to keep us there ever since. As a law firm working in several fields that are highly competitive in terms of SEO and search results, I can truly say that I was amazed by the results. Competitors of eBiz are constantly calling me and even they are amazed at the results that have been achieved. EBiz is truly a partner and always looking for new ways to digitally market my firm, whether through social media or otherwise. They are always willing to go the extra mile to foster our relationship. I highly value that input and commitment. I highly recommend eBiz to anyone looking to increase their Google search results or social media presence."

Lise S.

"My SEO, social media and online marketing have been doing OK. Not satisfied with OK, I contacted Thomas for assistance in finding the weak points in our processes. Thomas took the time to fully understand where we were and why we made the marketing choices we were making. At that point, he helped create a plan and process to be implemented that would increase our SEO, raise our social media profile and most importantly, improve our conversion rate. Since then, he has consistently followed up with me (I very much appreciate that he did not leave me hanging!) to verify that we are getting the results we were looking for and that everything was working the way we wanted. I highly recommend Thomas for his professionalism, his knowledge and his amazing customer service."

Kevin W.

Internet Director at TheBeddingExperts

"I worked with eBizUniverse when I managed The Bedding Experts' digital marketing and advertising. Thomas and his team were always kind, accommodating, and fair.

If you're looking for a digital marketing partner in Chicago to help you develop a new website, app, SEO strategy, or SEM strategy, then I recommend eBiz as a quality option that is affordable. They are local to the Chicago area with offices in Schaumburg, Illinois."

Kay W.

Director Marketing at Johnson&QuinInc.

"Thomas manages Johnson & Quin's SEO and PPC campaigns. His expertise and guidance has increased the placement of our keywords to page one on Google searches,and many times they are #1 or #2 on the page! He helped us understand the SEO process and continues to refine our program. His company,, eBizUniverse also developed a mobile version of the J&Q website doing it quickly and at a reasonable cost to insure our website was easy to use on mobile devices. I would highly recommend Thomas for SEO programs, as well as web development."

Jane T.

Owner/Manager at CostaRicaRios

"We have been working with E-Biz for the last several years for SEO purposes and website recommendations. We continually rank high for our keyword searches and we are happy to recommend them."

Eric R.

Executive, Business Advisor; Principal at ChicagolandMoldDoctors

"I've tried other companies and didn't have much success until I found ebiz. They're the real deal! They cleaned up our SEO and did it the right way and got us to the top."

Tim C.

President ImageOneUSA

"eBiz is great! When we needed an expert opinion we called on Thomas to evaluate several websites. eBiz Universe offered us the information that we needed in the time frame that we required. Next we are going to have them design our new website."

Gayle N.

Managing Director at B2BConsulting&TrainingServices

"eBizUniverse was hired to complete B2B Procurement Service website after another company messed up the job. I spoke with Thomas about the problems with the website and what I wanted the website to do. Within 2 week my website was completed and running correctly."

Junk Remedy

"eBizUniverse is an exceptional service that every small business owner or corporate company should be using. They help companies get their name out on the internet through pay per click campaigns, SEO Optimization, and Social Media outlets. They have helped my company Junk Remedy secure more leads and generate more business!"

Edan G.

Director of Partner Relations at KeyMortgageServices

"As a 20 year marketing veteran, I’ve worked with a lot of companies that claim to be able to provide search engine optimization, social media best practices and deliver first page Google results - but ebiz Universe actually delivers. I’ve worked with eBiz on over 20 different pages for SEO and each time, they delivered first page results. I would absolutely recommend this company to any of my clients, friends or colleagues for content creation, social media, Google and SEO. Thomas and his crew does a great job of understanding what needs to be done and delivering in a timely, efficient and professional manner. They are also a fun bunch and a joy to work with."

Daniel M. C.

Medspa Owner

"I was looking for SEO services after several failed attempts with other online outfits in Chicago. My medspa was already doing well in terms of traffic but wasn't found online. This is why I wanted to venture into digital marketing. I also was looking for a company who could handle everything with minimal input from me. Several other firms I contacted did one thing but didn't do everything and some of them were one man operations. Anyway although out of state, I decided to take the leap and went with eBiz. I have to say I am very pleased so far. I have seen a big uptick in traffic and leads online. SEO has really helped our leads, now we get a consistent flow of leads daily. Social Media activity has picked up. Also, I wanted them to manage my online reputation. They did it ethically and our Online reputation has improved drastically. I will be their client for a long time."