Radio Commercials / PSAs / Programmatic Audio Advertising

There is real power in sound & music and their ability to have a positive effect on our mental, physical and emotional wellbeing.

Nielsen recently conducted a study that found Programmatic Audio Advertising has the highest return on ad spend (ROAS) compared to other traditional and digital forms of advertising.

The vast audience and effective targeting solutions can help reach targeted markets.

Radio, Digital Radio, Podcasts and Music Streaming Services

  • Local Stations
  • National Stations
  • Pandora
  • SiriusXM
  • SoundCloud
  • Spotify
  • Stitcher


  • :30, :15 or :10 second Audio, Display and/or Video Ads
  • Banners
  • Billboard Banner
  • Brand
  • Companion Tiles
  • Podcasts
  • Sponsorship
  • Web Skin


  • Connected Car
  • Connected Home
  • Mobile
  • Radio
  • Tablet
  • Web

Produce Radio Commercials/PSAs/Programmatic Ads Based on Specifications

  • Write and Provide Script
  • Propose final ideas within 2 weeks after Kick Off Meeting
  • Talent Acquisition/Casting
  • Selection of the best talent for your commercials is an essential component to your radio commercial campaign’s overall success
  • Recording
  • Commercials will be developed within 1 week of approval of the scripts and creative ideas
  • Production will include all necessary equipment for production
  • Nationwide Airtime of the produced commercials
  • Bi-Weekly Meetings to track Progress
  • Detailed Campaign Tracking and Reporting Periodically of the Performance of the Campaign
  • Follow Up Consultation or Interview

Proposed System Solution / Specifications:

  • Write & Provide Script
  • Talent Acquisition/Casting
  • Selection of the best talent is essential
  • Recording
  • Production will include all necessary equipment for production
  • Statewide, National and/or Local airtime of the produced audio ads

Initial Consultation / Interview (Online / Phone / In Person)

We are happy to meet via phone/video for a campaign Kick Off Meeting.

Radio Ad/PSA Production Process

We will produce radio commercials/ads in coordination with your team
All Inclusive: Script Development, Talent Acquisition/Casting and Recording
Airtime of the produced commercials
The produced commercials shall be the property of your team and we will provide the commercials in a format that is acceptable for use on websites, social media, etc.
Weekly meetings to ensure quality and deadline
Detailed Campaign Tracking and Reporting

Radio Production Details:

We perfected our radio/PSA communications process. Due to the number of spots for the messages we have we will be sure to record several messages at once which will be efficient for the overall project.

  • Pre-Production, Production and Post-Production
  • Phase One (Pre-Production) all the planning and coordination happens
  • Phase Two (Production) capture all the elements that will be in your final ads
  • Phase Three (Post-Production) all the elements get edited together and combined to create the final ads

Explaining the Radio & Video Commercial Production Process

While the radio commercial production process will vary based on the style, content, timeline, effort and budget, there are some basic building blocks that are common among successful radio producers.

Phase One: Pre-Production

The first step in the process of creating a radio commercial/ad is all about preparation and setting the groundwork. During this phase, it is essential to do the planning, research and problem-solving.

The Pre-Production Phase Includes:

  • Strategy/Goals
  • Budget/Scope
  • Story Selection
  • Project Timeline
  • Script Creation
  • Talent Acquisition/Casting
  • Production Team/Recording

To identify these elements, it is important to conduct a series of meetings together.

Script Writing Process

As stated earlier, eBizUniverse is an award-winning digital marketing company and one of our strengths we are known for is story telling. The script writing process begins with a good story.

Beginning, Middle and End.
We story board to ensure the full allotted time is effectively utilized while telling a compelling story.

Keep the tone/brand at the forefront of mind when delving in.

Emphasize the importance of the radio commercials/ads/PSAs being memorable.
The commercials will continue to tell the story to keep the theme consistent.

Get people to go to the designated website.
Stressing the call to action is essential and time sensitive. This is needed so your audience can have a follow up action to the information they were presented with.

Fact Finding

Your organization stakeholders and our production team will come together to discuss the purpose, strategy and goals for your radio commercials and how they will be used after they are finalized.

Pre-Production Meeting

This meeting is typically held between our producer and the primary point person for the project from your organization. We will want to make sure to set the timeline and finalize any remaining details.

Recording Preparation

We ensure the scripts have been reviewed, approved and the schedule is finalized. All these details will help ensure the production phase goes smoothly.

Phase Two: Production

The meetings are over, the preparation is complete. Now, it is time to have some fun! The production phase is where we capture all the elements. This is the part where the stories begin to come to life.


Put together all elements to ensure the final products are world class. We bring the full production team to the table, all hands-on deck.


The production phase is where all the raw materials will be captured. If you have specific visions or ideas you want to be included in the final product, be sure that you have clearly communicated that with your producer before the end of the production phase.

The Production Phase Includes:

  • Setting Up Recording Equipment
  • Excellent Audio Quality
  • Conducting Talent/Casting Interviews
  • Recording Voiceover Talent
  • Capturing B-Roll

Phase Three: Post-Production

The producer and editor go to work. During the post-production phase, your production team will begin the process to organize, plan and edit.

The Production Phase Includes:

  • Producing the Final Story
  • Music Selection
  • Editing
  • Reviews/Approvals
  • Final Delivery

The production team handles all the nuts and bolts of making your projects come to life. So, sit back and let the magic happen.

Initial Approval and Revisions

Once the initial versions are edited, it is time to review the work. Assuming there are some changes that need to be made, the revision process can begin.

Final Delivery

Once finalized and approved, it is time to export to their final format. All platforms (Soundcloud, YouTube, Facebook, Twitter, etc.) have slightly different specifications for optimal audio playback and our team will take care of this for you.


eBizUniverse is an award-winning Digital Marketing agency and one of our strengths we are known for is story telling. We use the power of tv commercials to tell marvelous stories. From brilliant script writers to content creators to state of the art cinematography using the latest and greatest equipment, our team comes up with compelling stories for brands, organizations and agencies.    

Our team has been the key factor in several successful tv commercial projects. Due to our widespread involvement with similar projects, we are confident eBizUniverse is the best partner to ensure your project exceeds your expectations.


Ron D.

Sales Manager at ImageOneUSA

"We’ve been working with Thomas and eBiz for over 7 years, they’ve helped us with our online marketing and getting more leads. Before we were working with them, we weren’t getting any leads in, now I couldn’t even tell you how many we’ve received, let’s just say it’s over 100%. I wouldn’t even consider working with another company, eBiz has been one of the smartest business decisions we’ve ever made and profitable."

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Michael T.

Shareholder at TomlinsonShapiroPC

"I highly recommend Thomas and eBiz. I have been working with Thomas for 2-3 years now. Within the first few months of working with eBiz, my law firm began appearing on the first page of Google in all of the practice areas most important to me. And eBiz has a found a way to keep us there ever since. As a law firm working in several fields that are highly competitive in terms of SEO and search results, I can truly say that I was amazed by the results. Competitors of eBiz are constantly calling me and even they are amazed at the results that have been achieved. EBiz is truly a partner and always looking for new ways to digitally market my firm, whether through social media or otherwise. They are always willing to go the extra mile to foster our relationship. I highly value that input and commitment. I highly recommend eBiz to anyone looking to increase their Google search results or social media presence."

Lise S.

"My SEO, social media and online marketing have been doing OK. Not satisfied with OK, I contacted Thomas for assistance in finding the weak points in our processes. Thomas took the time to fully understand where we were and why we made the marketing choices we were making. At that point, he helped create a plan and process to be implemented that would increase our SEO, raise our social media profile and most importantly, improve our conversion rate. Since then, he has consistently followed up with me (I very much appreciate that he did not leave me hanging!) to verify that we are getting the results we were looking for and that everything was working the way we wanted. I highly recommend Thomas for his professionalism, his knowledge and his amazing customer service."

Kevin W.

Internet Director at TheBeddingExperts

"I worked with eBizUniverse when I managed The Bedding Experts' digital marketing and advertising. Thomas and his team were always kind, accommodating, and fair.

If you're looking for a digital marketing partner in Chicago to help you develop a new website, app, SEO strategy, or SEM strategy, then I recommend eBiz as a quality option that is affordable. They are local to the Chicago area with offices in Schaumburg, Illinois."

Kay W.

Director Marketing at Johnson&QuinInc.

"Thomas manages Johnson & Quin's SEO and PPC campaigns. His expertise and guidance has increased the placement of our keywords to page one on Google searches,and many times they are #1 or #2 on the page! He helped us understand the SEO process and continues to refine our program. His company,, eBizUniverse also developed a mobile version of the J&Q website doing it quickly and at a reasonable cost to insure our website was easy to use on mobile devices. I would highly recommend Thomas for SEO programs, as well as web development."

Jane T.

Owner/Manager at CostaRicaRios

"We have been working with E-Biz for the last several years for SEO purposes and website recommendations. We continually rank high for our keyword searches and we are happy to recommend them."

Eric R.

Executive, Business Advisor; Principal at ChicagolandMoldDoctors

"I've tried other companies and didn't have much success until I found ebiz. They're the real deal! They cleaned up our SEO and did it the right way and got us to the top."

Tim C.

President ImageOneUSA

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Gayle N.

Managing Director at B2BConsulting&TrainingServices

"eBizUniverse was hired to complete B2B Procurement Service website after another company messed up the job. I spoke with Thomas about the problems with the website and what I wanted the website to do. Within 2 week my website was completed and running correctly."

Junk Remedy

"eBizUniverse is an exceptional service that every small business owner or corporate company should be using. They help companies get their name out on the internet through pay per click campaigns, SEO Optimization, and Social Media outlets. They have helped my company Junk Remedy secure more leads and generate more business!"

Edan G.

Director of Partner Relations at KeyMortgageServices

"As a 20 year marketing veteran, I’ve worked with a lot of companies that claim to be able to provide search engine optimization, social media best practices and deliver first page Google results - but ebiz Universe actually delivers. I’ve worked with eBiz on over 20 different pages for SEO and each time, they delivered first page results. I would absolutely recommend this company to any of my clients, friends or colleagues for content creation, social media, Google and SEO. Thomas and his crew does a great job of understanding what needs to be done and delivering in a timely, efficient and professional manner. They are also a fun bunch and a joy to work with."

Daniel M. C.

Medspa Owner

"I was looking for SEO services after several failed attempts with other online outfits in Chicago. My medspa was already doing well in terms of traffic but wasn't found online. This is why I wanted to venture into digital marketing. I also was looking for a company who could handle everything with minimal input from me. Several other firms I contacted did one thing but didn't do everything and some of them were one man operations. Anyway although out of state, I decided to take the leap and went with eBiz. I have to say I am very pleased so far. I have seen a big uptick in traffic and leads online. SEO has really helped our leads, now we get a consistent flow of leads daily. Social Media activity has picked up. Also, I wanted them to manage my online reputation. They did it ethically and our Online reputation has improved drastically. I will be their client for a long time."