Most business owners and individuals fail to comprehend the importance of online reputation management (ORM). They fail to understand the ways in which poor online reputation affects their sales numbers. Neglecting your online reputation can really affect your bottom line and even tank your business in some cases.
According to research, companies with severe online reputation issues had 7 out of 10 negative Google results. Think about the negative impact this has on their sales. This caused them to lose up to $2 million a year in sales. This is how bad online reputation management can impact your business.
The practice of monitoring the Internet reputation of a person, brand or business, with the goal of promoting trust and suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility. Specifically, Reputation Management involves 3 steps:
What others say about your company
Promote trust in your brand
Suppress & address negative results
Not to jump into technicalities, but here is a general overview of this works. In a nutshell you want to own the first page of Google and other search engines when someone searches your brand name (if you are a business) or your name (if you are an individual). Search engines have certain checks for quality, freshness, variety and reliability. The information that is high quality, new and trusted gets quicker traction. For example, Wikipedia articles almost always rank first when you Google something. This is because Google considers Wikipedia to be a website with high authority and trust.
So when ORM is executed correctly, you can control your online reputation and push down (or remove it entirely in some cases) the negative search results to the 2nd or 3rd page or further down.
The first page of search results should ideally be left with positive mentions of your brand and other factors like your website, social media accounts (the ones that have good reviews) and other positive mentions of your brand.
The first page of search results should ideally be left with positive mentions of your brand and other factors like your website, social media accounts (the ones that have good reviews) and other positive mentions of your brand. A single mention of negative mention can sow the seeds of doubt regarding your credibility in a potential customer’s mind.
If you’re serious about your reputation and if you want to prevent loss of business due to the negative mentions, you need to have your reputation repaired regardless of if you are a person or a company. You probably noticed something regarding your online reputation when you Googled your company name or your individual name and that could be what got you to this website. Regardless of what happened, today a business or an individual need to pay special attention to online reputation. If you are a business, a negative reputation is probably costing you tens of thousands of dollars in lost business. If you’re an individual a less than stellar online reputation can make it harder for you to find a job. This is why as one of the nation’s leading online reputation repair companies, eBizUniverse has a team of content writers, SEO experts and ORM experts who work hand in hand to push down your negative mentions and to give you a fresh online reputation regardless of if you’re a business or an individual.
Businesses need to maintain a stellar online reputation on a regular basis. This will help you retain customers and add more new ones. When it comes to reputation repair, there are 2 methods but both of them involve making sure your first page of Search Engine Results (think first page of Google) should have positive mentions regarding your business. In the video below by world’s leading reputation management expert and company founder Thomas, he covers some of the strategies we use to “own” that first page. He is considered as a leading authority and his expertise has won reputation court cases in the millions. These are some of the sites that impact a business’ reputation: YELP, Pissedoff Consumer, Facebook Reviews, BBB, Google Reviews, Ripoff Report, Glassdoor, law360, news related sites, lawsuit reporting sites, third party blogs, websites that were created about you, prior bankruptcy cases and several other sites. So the strategy to rebuild your company reputation involves either removal of these negative mentions or pushing down these to the 2nd page and beyond. Most people do not go past the first page and that’s why it is really critical to “own” the first page results for your brand or business name. Repairing a damaged reputation is certainly possible if you take pro-active steps but ignoring a damaged reputation and hoping it will go away is the worst strategy if you’re serious about your online reputation. Reputation Recovery takes more time and effort the longer you wait.
Individuals have much to lose when it comes to a bad reputation – Especially if you’re higher up in management or a C-level executive, it is important that you maintain an impeccable reputation. A company looking to higher someone if they’re of some worth is going to “Google” your name before they do any background check. This is the first step the recruiter is going to perform. Several individuals we have helped have said that it was difficult for them to find a job with a bad reputation. In one example a C-level executive was entangled in a lawsuit over Intellectual Property (IP) where his former CEO accused him of stealing trade secrets when he left his former company and joined a rival organization. He was later fired from that corporate job because the company that hired him didn’t want to deal with a problem executive in their hands although it wasn’t his fault. He ended up being cleared of the lawsuit eventually but these lawsuits ended up being published on law and business related websites like law360, news websites, court related government websites, etc. Our team was able to successfully devise a strategy that cleared the front page of Google from all negative results. Within a couple of months after his name being “all clear” on the first page of Google, he was able to find another job as president of another firm. So if you’re an individual, the last thing you want to do is ignore your online reputation. You want to pay special attention to it. It does not only apply to jobs – think about this – if you have kids, they could be looking you up on Google. Same thing goes if you have a child who is going to get married and suddenly you are being looked up by the in-laws. Simply put, today having a great online reputation is highly critical.
When it comes to ORM, every client is different, therefore a cookie-cutter one size fits all approach rarely works. This is what most companies that claim to offer ORM services offer. Our approach is a result oriented custom approach. The first step therefore is an assessment of your online brand. Our team assesses your current online state and damage done to your brand or your individual name. Then our team comes up with a strategy to boost your online reputation. We outline this strategy and share this with you. We move forward step by step to provide you quality results. We share the results bi-weekly with detailed reports of what was done. You will then see how your brand’s positive mentions are moving up to the first page of Google and other search engines thereby burying negative mentions of your brand. This is why we are different from other Online Reputation Management Companies out there. They use a one size fits all approach and that works only in about 30% of the cases. Our online reputation repair services are custom designed with your success in mind so you wont have to redo it again. Believe it or not, about half of the online reputation repair work we do is fixing bad jobs done by other ORM companies.
You may think that outranking trusted properties like a news site, government site or famous blogging sites or common negative review destinations, is an impossible task. We have successfully pushed down and eliminated these entirely in several cases. It is only a matter of evaluating the damage, designing a strategy, and implementing it.
A quick look at our strategy: We use custom websites, online business boards, social media branding and posts, virtual business cards, blog posts, press releases, content marketing, video and image marketing, in order to get out more positive information and feedback about your brand. Something that makes us stand out from the competition is our extensive expertise in Social Media and how we use that to your advantage to create a powerful online brand for your business or your individual name. Since each plan is custom we also use other trusted sources to turn the odds in your favor.
We are a team of online marketing experts, with a proven track record of successes. We have helped dozens of companies find their way back up to positive positioning when damage was done. We have worked with clients who have had significant negative mentions where we managed to push down everything to the 2nd and 3rd page on Google. We have worked with businesses looking to build their brand online to boost sales as well as individuals looking to get hired and find their Google results aren’t pretty. We will erase your bad reputation and provide you a fresh identity with trusty and good feedback. This will help you obtain a great online reputation.
With all that said, there is little left to the imagination on how a good online reputation is vital for a business and its growth. We are the experts at work for online reputation management services. Hire us today, and watch us give your business’s fate a turn on a new chapter of success.
Are you looking for an online reputation expert witness? Thomas B. Varghese CEO of eBizUniverse has appeared has an expert witness in Online Reputation Management (ORM) related cases. His expert witness deposition weighed heavily in a high profile case recently that ended up settling as a result of it (read more about online reputation witness services). The internet reputation of this individual was damaged as a result of a false arrest which ended up in hundreds of articles and videos across the internet. Thomas was able to clearly articulate and show the extent of damage that was caused to the person’s online reputation as a result of the news articles and videos. He also speaks widely on subjects related to online reputation. Please call us at 1-800-379-2829 and talk to us to find out more.