“With the help of the ORM experts at eBizUniverse I was able to reinvent myself!”
Profile Background:
A former law enforcement officer found himself in a difficult situation after an accident occurred which led to him being released from his job.
Due to the gravity of this incident and his position within the force there were several news agencies broadcasting the details of the incident across the internet. The articles contained several defaming claims that destructed his online reputation and in turn prevented him from obtaining another job. Some of the prominent media outlets releasing these articles were:
- CBS Chicago
- Chicago Reporter
- Chicago Tribune
- IllinoisCourts.gov
He actively sought to not only repair his reputation but was eagerly sought to reinvent himself in a different field of work.
As a result, he searched and found one of the leading Online Reputation Management (ORM) companies, eBizUniverse, to repair his reputation and set him up for success when switching careers.
Before:
Challenge:
The negative articles and mentions were prominently found covering the first page of Google’s search results when searching his name, his former position, his former place of work, the accident and several more search terms. All of which led to:
- Damaged Online Reputation
- Detrimental Online Presence
- Negative Search Engine Results
- Problems Finding New a Job
Solution:
Perform Research and Analysis to Understand the Situation
We start by trying to understand the client and the situation completely so we can come up with the most efficient strategy to suppress his negative results. For this, we first began by researching and analyzing the extent of the damage. We then discussed the incident with the client to better understand the situation as a whole.
Craft a Custom ORM Strategy and Plan to Attain the Best Possible Result in the Shortest Amount of Time
Our ORM team then constructed an effective and efficient ORM plan along with timelines. The strategy had several components to repair and improve his online reputation. Some of the efforts included:
- Online Reputation Repair and Management
- Negative Article Suppression
- Positive Search Engine Results Emphasizing his Name
- Design, Develop and Launch a New Website
- SEO Keyword Implementation
- Create and Promote YouTube Video Series to Maximize SEO
- Inherit Unmonitored Social Media Profiles
- Build and Manage Multiple Social Media Profiles – some examples are below:
- YouTube
- Yelp
- Google My Business
- Alignable
- Merchant Circle
- Manta
- Tumblr
- Medium
- Officer
- About.Me
- Mox
- Stumble Upon
- Etsy
- Gravatar
- Live Journa
- Scribd
- Hub Pages
- Flickr
- Quora
- Crunchbase
- Wikipedia
Results:
Correspondingly, due to the constructive ORM method implemented by the experienced eBizUniverse team, 70% of the negative articles were pushed to page 2 within the 4 th month and by 6th month all of the articles on page 1 were positive mentions of the subject.
Additionally, his new website pages ranked high on Google’s first page due to SEO.
eBizUniverse virtually eliminated his negative search results and in turn he was able to successfully reinvent himself in a different field of work.
- In 6 Months eBizUniverse Pushed all of the Negative Results from the 1st Page to the 3rd Page and Beyond
- Within 8 Months His Bad Results Moved Down to 9th Page
- After Images Included Below
After:
