“It Changed My Life”

Profile Background:

A Director level executive had a defaming article broadcasted across the internet. This negative article was prominently shown in search results when researching her. This damaging information was preventing her from obtaining job offers and as a result she approached a company to help repair her online reputation and when that organization was not successful with repairing her online reputation she reached out to eBizUniverse to resolve her situation.

Challenge:

The negative article about her was on the first page of Google’s results when searching her name. Due to this negative article showing up so prominently, potential employers saw that negative article when researching her. This negative article was damaging her reputation and in turn preventing her from acquiring a new job. Initially, she hired a company in 2019 she found via internet search to help repair her online reputation but their services failed. As a result, she was still stuck with her unfavorable online reputation due to the negative article.

  • Damaged Online Reputation
  • Negative Search Engine Results
  • Problems Finding a New Job

Solution:

Frustrated with the lack of results, she once again turned to the internet in hopes of finding a more reliable organization to repair her damaged online reputation. This search brought her to eBizUniverse, a leader in online reputation management (ORM) solutions. After a few meetings to better understand the problem she was facing as well as the solution eBizUniverse presented, she was happy to sign on the dotted line and begin her new journey to repair, manage and maintain her online reputation with eBizUniverse.

  • Online Reputation Management
  • Negative Article Suppression
  • Positive Search Engine Results
  • Managed and Monitored Social Media Profiles
  • SEO – Keyword Implementation
  • Inherited Website & Edited for SEO
  • Inherited Unmonitored Social Media Profiles
  • Created and Effectively Utilized Social Media Profiles
  • Created and Promoted YouTube Video Series to Maximize SEO

Process:

In addition to the proprietary process that we follow when repairing an individual’s personal online reputation, below are some of the other steps we undertook to repair her online reputation:

 
Evaluated current online presence:
The first step we did was to evaluate her existing online presence. During analysis, we found several social media profiles for her name that were not used actively. Rather than create profiles from scratch, we decided to leverage these profiles and create content. This strategy would be much faster and cheaper rather than creating these from scratch. Our team strategized the right content that will quickly boost the ranking of these profiles in search. 
 
Built out multiple social media profiles that will quickly rank:
In addition to working with existing profiles, our team created several dozen new profiles that would be managed regularly with content that search engines love. This meant that these profiles would start coming up in search results when Googling her name. This would mean the negative results are getting pushed down from the first page of Google and produce a natural effect rather than an unnatural effect that looks suspicious to search engines. Our team built out 150 profiles on the internet recreating her persona on multiple internet platforms. 
 
Created a new website with her name as the brand (Example: JaneSmith.com)
We designed and developed a brand new website for her with her name as the domain and filled it with amazing content that highlighted her accomplishments.
 
Leveraged Third Party Blogs
Published content on multiple third party blogs about her professional achievements
 
Published Video Content
Search engines love video and we leveraged the power of video by publishing several videos to different platforms. This meant these videos would come up when Googling her name. Some of these videos were created using online tools which meant minimal input from the client. 
 
External Linking
All the content we create would be of no use if these are not ranking. In order for the content that we created to rank, our link building team works with several of our partners and obtains links to her articles and these boosted her results. 
 
Generated PR
We organized online events that generated PR which meant, those events started ranking for her name.
 
Other Proprietary Strategies
We executed other proprietary strategies in addition to the ones mentioned above. Some of these are so unique that no one in the industry is following these strategies. These strategies move the positive content higher up in the search engines while pushing the negative articles down. 
 

Results:

Utilizing her various online profiles, coupled with a new YouTube video series, eBizUniverse was able to successfully repair her online reputation. The negative article that was ruining her reputation is no longer showing on the first three pages of Google. In fact, the first three pages of Google are filled with accounts, links and articles displaying this Director level employee in a professional and reputable manner. eBizUniverse successfully and tactically pushed the negative article beyond the 4th page of Google’s search results and in its place went her new videos, blogs and other social sites that are now effectively managed. The eBizUniverse team continues to monitor her online accounts which helps stabilize her online reputation. The eBizUniverse team also optimized her personal website through powerful SEO implementation and keyword ranking to maintain its #1 position on Google.

  • Successful Online Reputation Management (ORM)
  • Online Reputation Repaired
  • Negative Article Suppressed
  • Positive Search Engine Results
  • Created, Managed and Monitored Social Media Profiles
  • Found New Job
  • First Page Spots in Search Engine Results

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