An e-mail drip campaign is a great tool that your business can use to build strong business relationships, maintain your client base and increase sales.
But what exactly is an e-mail drip campaign and how do they accomplish this?
Simply put, e-mail drip campaigns are a series of e-mails that go out at a specific time based on user timelines or actions. The purpose of e-mail drip marketing is to get people the right information at precisely the right time. There are many examples of e-mail drip marketing at work in today’s business world.
For example, if a user is looking for a job that user may sign up to receive job alerts from a website like Monster or Indeed when the site finds a job that matches the user’s profile. E-mail drip marketing is at work any time that user receives a job alert e-mail.
Drip marketing can also take the form of blogs or newsletters. which has been shown to be faster, more efficient, and effective because:
Why should your business implement e-mail drip marketing? Targeted e-mails will generate more profit for your business than standard globally broadcasted e-mails.
The success of your e-mail drip marketing campaign is measured by the purpose of your campaign – do you want someone to fill out a form? Do you want someone to visit a web page? To set up a drip campaign for your company, call us at 847.220-9541 or email [email protected]