In this day and age, it has become very important for SaaS businesses to invest in search engine optimization. To attract higher traffic and boost visibility, you need to improve the ranking of the website in search engine result pages. With on-page and off-page SEO, it becomes easier to achieve all the business goals in a given time. If you think about it, there is a lot of competition in the SaaS business industry. SEO is how you can stand out in the market and gain an edge over your competitors as well.
For a SaaS website, the strategy for optimization is slightly more technical. Other than the keywords, you should also focus on curating the website content carefully and building quality links as well. These are just the basic factors that can get you started. When it comes to SaaS technical SEO, the structure of the website and visual hierarchy are highly important too. To make this easier for you to understand, here are some important cases from practice.