SaaS Technical SEO: 3 Cases from Practice

In this day and age, it has become very important for SaaS businesses to invest in search engine optimization. To attract higher traffic and boost visibility, you need to improve the ranking of the website in search engine result pages. With on-page and off-page SEO, it becomes easier to achieve all the business goals in a given time. If you think about it, there is a lot of competition in the SaaS business industry. SEO is how you can stand out in the market and gain an edge over your competitors as well.

For a SaaS website, the strategy for optimization is slightly more technical. Other than the keywords, you should also focus on curating the website content carefully and building quality links as well. These are just the basic factors that can get you started. When it comes to SaaS technical SEO, the structure of the website and visual hierarchy are highly important too. To make this easier for you to understand, here are some important cases from practice.

Prioritize User Experience

One of the most important factors in SaaS SEO is user experience. When the website is considered by a search engine’s algorithm, this is at the top of the list. Google for instance will rank pages that have good quality links and simple navigation higher than many others in their search results. You also need to pay attention to the sitemap and organization of the website which makes it easier to browse through for visitors.

Drift is a case that you can study as an inspiration here. The chatbot service attracts a wide audience for its authoritative content and internal linking. Visitors can find all the relevant information within seconds and look through all the articles on chatbots and how they work. Its structure allows the crawlers for Google to understand what the business has to offer to its customers quickly.

When you are working on the search engine optimization strategy for your SaaS website, make sure that you keep these factors in mind. Prepare the brand visual elements beforehand so the pages are easier to organize and link. Get the logos for the website and other digital mediums, in the beginning, to simplify the layout for a higher ranking in SERPs.

Valuable Product-Focused Content

This is another thing that you need to keep in mind for SaaS technical SEO. The content available on your website should be high-quality and valuable for the product. If you take the case of Notion, you will see how the platform has improved its visibility by producing blog posts and insights that connect to the product. With attractive visuals and GIFs, these posts focus on the features of Notion and how each one can help solve a problem for the audience.

The posts on their blog and website convince visitors to try their products or sign up for more information. This way, the businesses manage to convert a high number of leads and reach out to cold ones as well. It is a good example of product-focused content that can boost the ranking of a website in search results. Google’s algorithm and crawlers look for insights and articles that create recognition and awareness.

If the blog posts or visual content is generating the desired results, you can easily find your SaaS website on the first page of search results.

Keyword Optimization

It is not just about using the popular phrases or keywords that people search for. When it comes to SaaS technical SEO, you should go beyond on-page optimization. Anyone searching for products for a certain location should be able to find your website. For example, a site for Chicago should engage a Chicaco SEO agency to optimize all the essentials for you. AIt is a good idea to add short-form content that answers commonly asked questions about the brand or industry. You can use popular social media networks to research questions and include the answers in the website content. Take the case of Zapier as an inspiration here.

The website has a help center that almost works as a search engine. Visitors can browse through the articles to understand the product or ask any questions that might be confusing them. The help answer allows the website to appear in the top results as people find the solutions highly useful. For your website, you can also create an FAQ section for different landing pages or a centralized support section.

This can boost the visibility of your website and help improve user experience as well. In the long run, it’s also a good way to build a loyal customer base.

To Sum Up

These are some of the practice cases for SaaS technical SEO. If you are looking for strategies to improve the ranking of your business website in search results, you can take inspiration from the examples or cases given above.