Search engine optimization is a method of making a website rank higher on search results. This can be done in various ways. Some of the technicalities of SEO that you should look into are properly formatting pages, creating optimum URLs and making a site map. You should also focus on content like articles, blogs, photos and videos.
One of the common mistakes committed by people who are trying to optimize their website on their own is to focus too much on bots and crawlers instead of real people reading and browsing through their website. If you want to optimize your website, keep in mind that while making sure search engine bots will be able to find you easily, it is your human readers that you should prioritize. There is a way to optimize content both for the benefits of bots and readers.
Have Interesting Content
A good and interesting website will naturally attract people. To have interesting content, it is essential for you to stay updated on the latest news and events in the industry you are in. The more information you have, the more interesting content you can put on your website.
Use a Variety of Keywords
Help visitors find your website by anticipating the keywords that they will use to find your services or product. A good example is a website offering treatment and management for various skin diseases. If this website only uses jargon like Herpes Zoster, Herpes Simplex Virus or Carbuncle, then only those who are using these terms will be able to find the website. What happens to those possible visitors who are looking for information on the same conditions but are using different search terms like boils, cold sore or Shingles?
When you optimize content for readers, it’s important that you anticipate the differences in the search terms visitors may use to find products or services that you offer.
Write Content that are Easy and Enjoyable to Read
A blog or web content full of grammar and spelling errors will not encourage visitors to read through the whole content and click your call to action; so does a 1000-word blog with no headers or sub-headings. Many online readers today would skim through a web page first before actually reading the entire page. By skimming, a reader determines whether or not a blog is worth his or her time. If you want to write a lengthy article, don’t forget to break the article into parts and label these parts using headings and sub-headings. This way, your readers won’t get lost in your train of thoughts.
They say, in Search Engine Optimization, content is king. While this may be so, make sure not to forget that aside from bots, you are first and foremost populating content on your website for visitors who you could eventually turn into clients. You can do this by showing your authority in the niche or industry you are in.
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