It’s quite ironic that an internet giant like Google relied on old school “Postcard verification” process till now. In order to verify your business, you had to send a request via Google My Business and then wait for 14 days to receive the postcard. In many cases, the postcard arrived on time, but in some cases, it didn’t arrive at all. So the whole process was slow & troublesome, to say the least.
Although Google did offer Phone verification too, it was limited to selected industries because it’s really hard to check the authenticity of a business over a phone call, and Google wants to list only genuine businesses, or at least they try their best to do so.
After a ton of complaints and thousands of emails with subject line “I have not received the postcard,” they decided to verify a business over a video call. Although it’s not currently available to everyone, we can say that it will be a norm in near future.
Here’s how Video verification works:
Google launched a beta version of the new Search Console at the beginning of this year. Since then, they have added a lot of features to it and it’s now out of Beta. Here’s a list of features you need to know.
Automatic alerts and other fixes
Simplified account settings management
Be informed that not every feature is available in the new search console. Here’s what Google has to say:
“While the old Search Console still has some features that are not yet available in the new one, we believe that the most common use cases are supported, in an improved way, in the new Search Console. When an equivalent feature exists in both old and new Search Console, our messages will point users to the new version. We’ll also add a reminder link in the old report. After a reasonable period, we will remove the old report.”
If you are having a problem migrating to the new search console, head straight to their help center.
Earlier, a Google My Business post had a word limit of 100-300. Now, they have changed
it to 1500 characters. Although it’s not a revolutionary change, because 1500 charterers
roughly translate to 294-320 words, it still provides more convenience over the word limit.
Because, counting words is not as precise as characters. You will now know exactly
where to stop while writing Google My Business posts.
Are there any changes in how many characters will Google display on Mobile devices without having to click “learn more”? According to our test, it has increased from 55 characters to 140 characters. Google has not officially said anything about this, but few others who have tested it are backing our claim.
Overall, now you can be able to convince your customers more effectively via Google My Business posts.
Sometimes, first impression is not the last impression. It happens that you go to a business say a restaurant & don’t receive the type of service you expected so you leave a negative review, but upon second visit, their service matches your expectation & you want to update the review but are too lazy to do it manually.
To help you with that, Google now allows you to edit your reviews directly from the local knowledge panel. Here’s a screenshot of the same:
But the question is, will it lead to more review edits? To be honest, it’s very unlikely. Because the percentage of people who actually bother to update reviews is way too less.